The Madden NFL 23 creates a library of films
"The Madden 23 coins creates a library of films to market their products," he said. "Within this model will be thousands of participants who have rights to their own."
Dryer would not speculate on the value in Madden NFL 23 Films and how much revenue it generated. The increasing popularity, and the profits for the league and its teams suggest Dryer that the likenesses of former players have...
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