"The Madden 23 coins creates a library of films to market their products," he said. "Within this model will be thousands of participants who have rights to their own."

Dryer would not speculate on the value in Madden NFL 23 Films and how much revenue it generated. The increasing popularity, and the profits for the league and its teams suggest Dryer that the likenesses of former players have more value than they currently receive and that's nothing but more than they would receive through an agreement proposed by the league this year.

Madden NFL 23 Madden NFL 23 proposed an agreement in the spring of 2013. The settlement would put $50 million, with an estimated amount of $8 million in legal costs and taxes, into a fund to support retired players. The money from the settlement would be distributed over eight years . The money will go to approved charities that fund initiatives that benefit retired players. It also would establish an agency to issue licenses for retired players which could, ideally, create additional income for the fund.

What's the solution? Sending money directly to former players or Dryer

A number of high-profile former players have come out in favor of the settlement which includes Hall of Fame running back Jim Brown. Jim Brown, the Hall of Fame running back has a board of retired players that would be tasked with allocating the money from the settlement.

The federal judge in Minnesota approved the settlement proposal with more than 22.000 former players will have until Aug. 30 to accept the settlement or opt out of the deal. Dryer is encouraging his peers not to accept the settlement offer.

"They're making you an enterprise model along with the league, which would help collect money to help retired participants," Dryer explained. "But those models have proven to be dry wells."

The plaintiffs also have a problem about what they perceive to be an absence of transparency in the settlement and also the manner in which it is going to be carried out.

"We aren't quite sure why they come to come up with the $50 million figure," Dryer said. "The money goes to an account, the account will give it existing charities and mut coins buy then the charity amazingly, decides to donate the money to players. I would rather not be in a field I'm not sure about.