Difference Between Qualitative and Quantitative Market Research
Do you know why Ather ended up closing its battery subscription model?
Ather, an Indian Scooter Manufacturer Company, wanted to lower its prices with the help of this subscription model. Still, it eventually failed with this model, as Ather's CEO disclosed on Nikhil Kamath's YouTube podcast.
When Ather researched the failure, they learned about the Indians' behavior regarding their vehicle....
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