Glasgow Insights

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2024-03-18 17:34:59 -

People Don’t Understand Percentages — Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, “50% Off” drives math calculations on the shop floor (or while browsing on the App). It doesn’t really take a genius to figure out which one will win! And yet, we are bombarded with not just 50% but many other numbers on SKUs, Banners, Hoardings, Digital Screens and every other possible touchpoint. Click For Complete Analysis...

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2024-03-18 17:32:10 -

How to Make Best Use of the “Halo Effect” Seen in Market Research
Sometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness and Equity in Brand Health Trackers. This often leads to confusion, and doubts on the accuracy of the data. Click : https://www.glasgowinsights.com/blog/how-to-make-best-use-of-the-halo-effect-seen-in-market-research/ However, in some cases, this may actually be...

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2024-03-01 11:58:26 -

Market Assessment for Hydroponics & Aquaponics, Fisheries & Aquaculture, Food Processing and Hospitality Market in Sultanate of Oman
Market Assessment for Hydroponics & Aquaponics, Fisheries & Aquaculture, Food Processing and Hospitality Market in Sultanate of Oman Click : https://www.glasgowinsights.com/portfolio-items/market-assessment-for-hydroponics-aquaponics-fisheries-aquaculture-food-processing-and-hospitality-market-in-sultanate-of-oman/ The Government of the Sultanate of Oman has been developing...

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2024-03-01 11:31:40 -

Market Assessment of a Casual Dining concept entry into the UAE market
Overall F&B market in UAE has grew at a health rate in the past, and is recovering at a higher pace from the pandemic led disruptions. The casual dining and social drinking concept are mainly popular among western immigrants living in the Emirate Post pandemic, demand for healthy food and vegan food have accelerates, which can be leveraged to bring in a USP for the store, vegan burger, or...

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2024-03-01 10:23:23 -

UAE as Medical Tourism Destination
UAE as Medical Tourism Destination Global medical tourism market is estimated to be USD 71 billion in 2020 and expected to increase at a CAGR of 9.7% during 2020–2025 Customers for medical tourism can be divided into cost focused, quality focused and experiential. Customers from GCC countries mainly search for quality healthcare service, while South Asian customers look for cost and...

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2024-02-29 18:10:20 -

Retail Catchment Area and Consumer Analysis for an Upcoming Mall in Dubai, UAE
Retail Catchment Area and Consumer Analysis for an Upcoming Mall in Dubai, UAE Arabs accounted for 32% of the total sample followed by South Asians (28%) and Westerners (23%). Overall, 65% of the sample were males. Average age of the respondents equated to 36.4 with two -third of the respondents being married. Amongst those who are married,57% of the respondents had children. Average number of...

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2024-02-29 16:31:47 -

Market Assessment for Ready Meals (Frozen and Chilled) Unit in KSA
Market Assessment for Ready Meals (Frozen and Chilled) Unit in KSA The GCC population grew at a 2.6% CAGR since 2013 to reach ~57 million in 2018. Saudi Arabia has the highest population base, followed by the UAE. Large number of the youth, expatriates and working women remain an integral part of the expanding consumer base in the KSA. This attractive demographic mix is driving the demand for...

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2024-02-27 16:34:37 -

Market Assessment for a Rent-A-Car Business in UAE, with a focus on Abu Dhabi
The car rental and lease services market in the UAE was estimated at USD 1.8 billion in 2018, and is expected to grow at a CAGR of 7.0% to reach USD 2.5 billion by 2023 — driven by an inflow of international tourists, an improvement in business environment and mega events such as Expo 2020 The fleet size in the UAE is expected to reach 278,659, increasing from an estimated 195,000 in...

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2024-02-27 16:10:53 -

Market entry and feasibility study for a Dubai based Irish Lounge and Bar's entry to Bangaluru, India
The high-street locations of Bengaluru have captured the retail trends and over the years have adapted to changing retail needs and consumer aspirations When profiling tenants in select high-street locations of the city- a key observation was high-street locations are preferred mainly by Apparel and Footwear Tenants followed by Food and Beverages (F&B), and Electronic Goods, reason being...

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2024-02-25 08:25:04 -

Market Study of the Residential, Office, Retail and Hotel Market in Karbala, Iraq
Market Study of the Residential, Office, Retail and Hotel Market in Karbala, Iraq The growing GDP reflects growing economy in the years to with CAGR of 12.94%. This increase in GDP reflects the increase in the value of national output and national expenditure. The economic growth will eventually lead to Higher wages, Higher living standards, lower government borrowing, improved public...

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2024-02-25 08:06:16 -

Market Opportunity Assessment for Landscaping and Nursery in Saudi Arabia
Market Opportunity Assessment for Landscaping and Nursery in Saudi Arabia Saudi Arabia’s economy has slowed since 2014, when the kingdom refused to cut output in the face of oversupply, which led to a collapse in oil prices that damaged public finances. The IMF expects the Saudi economy to grow by 0.1% in 2017 owing to OPEC oil production cuts. The country can no longer rely on oil...

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2024-02-25 07:46:37 -

UAE Premium Cosmetic Products Market Assessment
Market Assessment for Premium Cosmetic Products in UAE Premium skin care represents ~20% of the skin care market in UAE. Masstige, prestige and ultra-prestige premium segments are defined by price, availability, customer service and marketing. Prestige is the largest subsegment of premium skincare. Premium skin care has grown 0.4 annually and expected to remain stable through 2025. Masstige...

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