People Don’t Understand Percentages — Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, “50% Off” drives math calculations on the shop floor (or while browsing on the App). It doesn’t really take a genius to figure out which one will win! And yet, we are bombarded with not just 50% but many other numbers on SKUs, Banners, Hoardings, Digital Screens and every other possible touchpoint.
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