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People First, Profit Follows: The Future of B2B Branding

88% of consumers believe that the experience provided by the company matters as much as the product or service. Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today’s most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised on...

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People First, Profit Follows: The Future of B2B Branding
88% of consumers believe that the experience provided by the company matters as much as the product or service. Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today’s most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised on...

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