• The Evolution of U.S. Men's Underwear
    Brief History of Men's Undergarments in America Undergarments for men have come a long way over the centuries in the United States. In the colonial days of the 17th and 18th centuries, men primarily wore linen shorts or knee-length trousers without any underwear. It wasn't until the mid-1800s that underwear began to evolve and specialized products emerged for different tasks or seasons. One of...
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  • Understanding the Evolution of U.S. Men's Underwear Market
    Tighty Whities: A Brief History of Basic Boxers For much of the 20th century, the humble white brief or "tighty whitey" reigned supreme as the dominant style of men's underwear in America. Made from cotton and featuring an elastic waistband, the brief offered simplicity, durability and absorbency at an affordable price. This basic design had remained largely unchanged for decades and became...
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