Global real-time bidding market is projected to exhibit a CAGR of more than 31% during the forecast period, growing from over $ 7 billion in 2019, on account of increasing proliferation of smartphones and high return on investments. Real-time bidding allows advertising inventory to be sold and bought on an effective per impression basis through auctions. More and more media, retail and e-commerce companies are investing in marketing solutions, thereby aiding the market. Companies are opting for digital marketing campaigns, as these companies can reach the targeted audience in short time. Moreover, marketing strategies such as real-time bidding allows monitoring of the effectiveness of the campaign without additional investment. However, issue of data leakage can inhibit market growth. Download Free Sample Report: https://www.techsciresearch.com/sample-report.aspx?cid=3950 (Use your Corporate E-mail Id for Faster Response) For More Information Visit: https://www.techsciresearch.com/report/real-time-bidding-market/3950.html Major players operating in global real-time bidding market include Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc, etc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Adobe has introduced new updates to its Marketing Cloud solution, which allows the integration of adobe dynamic creative optimization feature into the cloud market solution.