How Advertisement Display Grab Eyeballs
With shortening customer attention spans in today's fast-paced world, commercial displays play a vital role in capturing eyes and engaging potential buyers. Strategically placed large format digital signs allow businesses to draw attention to new products and promotions with eye-catching visuals and animations. Market research shows people are 170% more likely to notice a display when it uses motion and brightness to stand out from its surroundings.
The Impact of Location
Where a advertisement display is situated can make or break its effectiveness. High foot traffic areas with lots of potential customers passing by, such as entrances, exits, checkout counters and waiting areas, provide prime real estate for digital signage. Commercial Display displays also need to be visible without obstructing walkways or distractions. Mounting screens high on walls where they catch eyes looking up and positioning them at angles for views from multiple vantage points helps maximize viewership. Factors like display size and whether it is standalone or integrated into other surfaces also influence optimal location selection.
Using Imagery and Video to Spark Engagement
Still images alone often fail to hold attention for more than a few seconds in busy commercial settings. Layering in video, especially short looping clips, engages the visual cortex and cognitive functions longer. Seeing products in motion and witnessing consumer testimonials, demonstrations or promotional events brings commercials to life beyond static posters or billboards ever could. Additionally, incorporating animation into messages through effects like scrolling text, zooming, fading and call-to-action buttons stimulates interest. Research finds people are 600% more likely to recall a promotional display that incorporates such elements of interactivity.
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