The global Teeth Whitening Market is anticipated to arrive at a projected $7,204 million USD in 2024. Through 2034, the demand for teeth-whitening products is projected to grow at a CAGR of 4.10%.

Businesses in this industry have developed individualized solutions that are specific to the tastes of their clients in order to meet a variety of customer needs and dental requirements. They are also trying to serve a broad spectrum of consumer markets, including a range of age groups. By 2034, the industry is predicted to surpass $10,766.7 million USD.

Thanks to developments in cosmetic dentistry, patients can now have healthy, naturally white teeth with more alternatives. Tooth whitening has become one of the most popular cosmetic dental procedures in the world due to its affordability and effectiveness. The worldwide market for teeth whitening has grown as a result of these factors.

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The CDC estimates that 47.2% of Americans over 30 suffer from periodontal disease. New technologies in cosmetic dentistry have also been developed as a result of the rise in dental aesthetic procedures, and the developed healthcare infrastructure is significantly assisting in the global market's progress.

As a result, there are now more licenses and permissions for teeth-whitening goods accessible on the market, increasing the range of items that are offered. Businesses operating in the market are concentrating on securing regulatory approvals to propel the industry forward and provide products that comply with regulations.

As a result of more people using these goods, the market for teeth whitening products will develop.

Key Takeaways from Market Study

• The teeth whitening devices segment accounted for around 0% share of total teeth whitening market in 2021, owing to a rise in the awareness for oral hygiene as well as education of people regarding treatment of periodontal diseases through these devices.
• The retail sales segment dominates the teeth whitening market with about 0% share in 2021, owed to the increasing need for teeth whitening products.
• North America accounts for the highest share of 4% of the global teeth whitening market share in 2021, due to the increased incidence of oral cancer cases, increasing influence of social media, and increase in the number of product approvals in this region.
• Europe is slated to be the second largest region for teeth whitening market, holding a market share of around 2% in the global market, in 2021, owed to the presence of a high number of independent dental practices.

“Increasing incidence of periodontitis and associated diseases, and increasing number of approvals by the regulatory bodies for teeth, are factors set to boost the market over the forecast period,” says an analyst of Future Market Insights.

Market Competition

In order to diversify their product offerings and increase their geographical presence, leading industry participants in the teeth whitening market are concentrating on the development, introduction, and approval of innovative products.

• American Orthodontics and Ultradent Goods, Inc. established a partnership on February 8, 2021, in which American Orthodontics would exclusively distribute Ultradent’s Opal Orthodontics branded products to orthodontists in the United States.
• Repair and Protect with Deep Repair toothpaste was introduced by GSK Consumer Healthcare in September 2021 to provide a minty and whitening toothpaste for people who have dentine hypersensitivity.

Key Companies Profiled

• Procter & Gamble
• Colgate Palmolive
• Johnson & Johnson
• Unilever
• Ultradent Products Inc.
• Church & Dwight Co.
• GlaxoSmithKline Plc
• 3M Company
• DENTSPLY international
• Henkel AG & Co KGaA
• Others

Teeth Whitening Market by Category

By Product:

• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
    • Corded LED Lights
    • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

By Distribution Channel:

• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales