Originally published on Technavio:Exploring the Ready-To-Eat Popcorn Market Forecast and Insights

Technavio presents an extensive analysis of the Ready-To-Eat (RTE) Popcorn market, forecasting trends from 2023 to 2027. Published in February 2023, this 162-page report provides comprehensive insights into market dynamics, growth drivers, challenges, and customer landscapes.

Key Highlights: Snapshot and Methodology

Our report begins with a snapshot of the RTE Popcorn market, detailing pages, publication information, and SKU. Employing robust methodology ensures the accuracy and reliability of our forecasts, enabling stakeholders to make informed decisions.

The RTE Popcorn market size is projected to increase by USD 2,952.16 million, at a CAGR of 7.5% between 2022 and 2027. Market growth hinges on various factors, including the expansion of retail stores, growing demand for healthier snacks, and rising preference for convenience food products among the working population.

Market Dynamics and Customer Landscape

The expansion of retail stores is notably driving market growth, although factors such as fluctuating prices of corn may impede market development. Our researchers analyzed data with 2022 as the base year, along with key drivers, trends, and challenges, facilitating companies in refining marketing strategies to gain a competitive edge.

Key Market Drivers

The expansion of retail stores is significantly driving market growth. Supermarkets, hypermarkets, and specialized shops are becoming more prevalent, reflecting the expansion of the organized retail industry. Consumer preference has shifted toward supermarkets and hypermarkets, increasing the importance of organized retailers among companies, driving market growth during the forecast period.

Significant Market Trend

The evolving taste preferences of customers are key trends in the market. Consumers, especially younger demographics, are more eager to experiment with savory snacks and open to trying new flavors. Manufacturers are focusing on product innovation and brand extensions to satisfy this demand, fueling market growth during the forecast period.

Major Market Challenge

Fluctuating prices of corn pose a significant challenge in the market. Climate factors impacting maize supply in various geographical areas can disrupt market operations. Any sudden rise or fall in corn prices due to abnormal climate conditions affects profit margins and creates production problems, hindering market growth during the forecast period.

Key Market Customer Landscape

Our report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, it includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Major Players in the RTE Popcorn Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, and product/service launches, to enhance their presence in the market.

Oogies Snacks LLC focuses on offering a range of snacks, including popcorn, seasonings, puffcorn, and chickpea rings. Other major players in the market include Cretors, Garrett Popcorn Holding Company LLC, General Mills Inc., and Newmans Own Inc., among others.

Fastest-Growing Segment in the Market

The household segment is expected to witness significant growth during the forecast period. Increasing adoption in households, driven by social media influence and product launches, is fueling segment growth. Rising demand for convenient, healthy, and ready-to-eat snacks is propelling market expansion.

Key Regional Analysis

North America is estimated to contribute significantly to global market growth during the forecast period. Market trends in North America are primarily driven by increased demand for conventional and inventive flavors, with RTE Popcorn becoming a popular snack choice across various settings.

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As the RTE Popcorn market evolves, stakeholders must understand key trends, drivers, and challenges to capitalize on growth opportunities. Our report provides comprehensive insights to guide strategic decision-making in this dynamic market landscape.

The report forecasts revenue growth at global, regional, and country levels, providing insights into the latest trends and growth opportunities from 2017 to 2027.

For more information please contact.

Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email: media@technavio.com

Website: www.technavio.com/