Market Analysis 

Immunity Boosting Food Products Market Size was valued at USD 11.1 billion in 2022. The Immunity Boosting Food Products market industry is projected to grow from USD 11.9 Billion in 2023 to USD 18.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.90% during the forecast period (2023 – 2030), according to the new report by Market Research Future (MRFR). Immunity boosting food products, simply put, are food products that help to build the immune system to help people stay healthy. Probiotics and prebiotics, fruits and vegetables, nuts and seeds, herbs and spices, and others are the different types of immunity boosting food products. 

Various factors are propelling the global immunity boosting food products market report growth. As per the latest MRFR report, such factors include consumers increasing awareness about health & wellness, unhealthy lifestyle, improper diet, lack of adequate sleep resulting in weakened immune systems, growth of the organized retail sector, advent of e-commerce platforms, growing aging population, increasing cases of chronic diseases such as cholera & Ebola, and increase in different health & wellness issues. Besides, the advent of the H1N1 and the COVID-19 has boosted the demand for such products globally. 

On the contrary, the high cost of specialized immunity boosting food products and lack of awareness about these products are factors that may limit the global immunity boosting food products market over the forecast period. 

Market Segmentation

The MRFR report provides an inclusive segmental analysis of the global immunity boosting food products market report based on product types and distribution channel. 

By product types, the global immunity boosting food products market is segmented into probiotics and prebiotics, fruits and vegetables, herbs and spices, nuts and seeds, and others. Of these, the fruits and vegetable segment will have a major share in the market during the forecast period as they are the most common immunity boosting food products. Besides, its affordability, suitability for every age group, and easy accessibility are adding to the growth of the segment. 

By distribution channel, the global immunity boosting food products market is segmented into non-store based & store based. The store-based segment is again sub segmented into convenience stores, specialty stores/pharmacies, supermarkets &hypermarkets, and others. Of these, supermarkets and hypermarkets will have the largest share in the market over the forecast period.

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Regional Analysis 

Based on the region, the global immunity boosting food products market report covers the recent trends and growth opportunities across North America, Europe, the Asia Pacific (APAC), & the Rest of the World (RoW). Among these, North America will lead the market over the forecast period. The presence of top immunity boosting food products manufacturers, consumers' high purchasing capacity, and growing awareness about wellness & healthy lifestyles are adding to the global immunity boosting food products market growth in the region. The US has the maximum share for the presence of top global immunity boosting food products manufacturers. 

The global immunity boosting food products market in Europe is predicted to have the second-largest share over the forecast period followed by the APAC region. The rising number of emerging economies, particularly in South East Asia, is adding to the global immunity boosting food products market in the Asia Pacific region. 

The global immunity boosting food products market in the RoW is predicted to have sound growth over the forecast period. 

The Immunity Boosting Food Products Market trend is experiencing a surge in demand driven by growing health awareness. Consumers seek nutritional solutions to bolster their immune systems, spurred by factors like the COVID-19 pandemic. This trend fuels innovation, with companies exploring functional ingredients and investing in research to meet the rising demand for preventive health solutions.

Key Players

Notable players profiled in the global immunity boosting food products market report include Danone SA (France), Nestle S.A. (Switzerland), Blue Diamond Growers (US), Diamond Foods, LLC. (US), Dole Food Company, Inc. (US), Pinnacle Foods Corp. (US), Olam International (Singapore), Hines Nut Company (US), Fonterra group Cooperative Limited (New Zealand), Associated British Foods Plc (UK). Industry players have encompassed strategies such as contracts, new product development, joint ventures, collaborations, mergers and acquisitions, strategic alliances, geographic expansions, and others to stay ahead in the competition. 

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