The Global Luxury Lingerie Market size is expected to grow from USD 11.65 billion in 2022 to USD 22.87 billion by 2030, at a CAGR of 8.8% during the forecast period (2023-2030).

Market Overview

The Luxury Lingerie Market is a niche segment within the global fashion and apparel industry, dedicated to the production and sale of high-end, premium-quality intimate apparel. Luxury lingerie represents a fusion of artistry, craftsmanship, and sensuality, offering consumers meticulously designed and crafted lingerie items that prioritize both comfort and aesthetics. This market includes a range of products such as bras, panties, corsets, nightwear, and loungewear, often made from luxurious materials like silk, lace, satin, and fine embroidery.

The market for luxury lingerie has gained prominence due to evolving fashion trends, increased consumer preference for quality and exclusivity, and the empowerment of women to make self-indulgent choices in intimate wear.

Top Key Players Covered In Luxury Lingerie Market

Victoria's Secret,LaSenza,Maniform,Fruit of the Loom,Agent Provocateur,Honey Birdette,La Perla,Fleur du Mal,Coco de Mer,Cosabella,Jockey,Savage & Fenty,MarieMur,Third Love,Adore Me,Enamor,Calvin Klein,Lounge Lingerie, and other major players.

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Market Driver: Shifting Consumer Preferences for Quality and Comfort

A primary driver of the Luxury Lingerie Market is the evolving consumer preference for quality, comfort, and self-expression through intimate wear. Today's consumers prioritize products that offer not only visual appeal but also a high level of comfort and functionality. Luxury lingerie brands excel in meeting these demands by using premium materials and employing superior craftsmanship. As more individuals seek intimate apparel that makes them feel confident and comfortable, the market for luxury lingerie continues to expand.

Market Opportunity: Inclusivity and Sustainability

An important market opportunity lies in promoting inclusivity and sustainability within the luxury lingerie market. Historically, the market has been criticized for its lack of diversity in terms of size, skin tone, and body type representation. Addressing these concerns by offering a broader range of sizes and embracing diversity can tap into a more extensive customer base. Moreover, there is a growing demand for sustainable and eco-friendly luxury lingerie options. Brands that prioritize sustainable sourcing of materials, ethical production practices, and eco-conscious packaging can capture the attention of consumers who prioritize both quality and environmental responsibility.

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Segmentation Analysis Of Luxury Lingerie Market

By Type

·       Bra

·       Knickers & Panties

·       Camisole

·       Shape Wear

·       Others

By Distribution Channel

·       Online

·       Offline

Regional Analysis Of Luxury Lingerie Market

North America dominates the luxury lingerie market owing to the growing fashion trends, high disposable incomes, high demand for premium and luxury brands, as well as the presence of prominent players in this region. The expanding luxury lingerie product portfolio of key companies in this region is one of the most remarkable growth factors cushioning the market. Major manufacturers of luxury lingerie have interestingly increased their focus on designing high-quality and premium products for each shape and size.

By Region

·       North America (U.S., Canada, Mexico)

·       Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

·       Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

·       Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

·       Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)

·       South America (Brazil, Argentina, Rest of SA)

Key Industry Development In The Luxury Lingerie Market

In May 2022, Victoria’s Secret & Co. launched VS&Co-Lab, an inclusive shopping experience for all customers. This curated digital platform connects the modern consumer with unique brands, bringing their stories and their intimates, lifestyle, and swimwear products to the forefront. VS&Co-Lab was launched as a new section on VictoriasSecret.com, where it showcases brands that align with its values of innovation and inclusivity.

Table of content:

Chapter 1: Introduction

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment

Chapter 4: Market Landscape

Chapter 5: Luxury Lingerie Market by Type

Chapter 6: Luxury Lingerie Market by Distribution Channel

Continued….

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