Originally published on Technavio:Automation Testing Market Analysis: North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Automation Testing Market Forecast 2024-2028:  
The automation testing market size is poised to grow by USD 30.21 billion, reflecting a CAGR of 15.91% between 2023 and 2028. Key factors influencing market growth include the rising demand for continuous delivery and continuous integration (CD/CI), substantial investments in the research and development of automation testing, and a heightened focus on quality and user experience.   

Market Overview  
Market Growth Analysis Driver 
The surge in demand for continuous delivery and continuous integration (CD/CI) is a primary driver of market growth. CD/CI practices are gaining traction among software developers, and automation testing plays a vital role in ensuring thorough and swift testing of software changes before deployment. Integrated into CI/CD pipelines, automation testing accelerates the overall development process, identifies issues early on, minimizes rework, and facilitates the rapid delivery of high-quality software products to the market.

Market Growth and Trends
Complexity in Automation Testing Tool Implementation  
An emerging trend influencing market growth is the complexity in automation testing tool implementation. As businesses undergo digital transformation, emphasizing faster software development and deployment, automation testing becomes essential. This trend aligns with agile and DevOps methodologies, allowing for quick, iterative testing across diverse environments. Automation testing efficiently manages the complexity introduced by digital transformations, providing scalable and efficient testing.

Moreover, in the context of digital transformations, where new regulations and security challenges arise, automated testing proves crucial for compliance with standards and early identification of vulnerabilities. This trend is expected to drive market growth throughout the forecast period.

Market Restrain  
Complexity in Automation Testing Tool Implementation  
A significant challenge hindering market development is the complexity associated with implementing automation testing tools. This process requires dedicated resources, training, and expertise. Setting up the tool, integrating it with existing systems, and creating efficient test suites can be challenging, especially for less experienced teams. The intricate task of integrating automation tools with existing development environments, CI/CD pipelines, and other tools poses challenges. Configuring the automation testing tool to meet specific project requirements, including setting up test environments and defining test data, demands time and expertise.

Market Segmentation
The BFSI segment is anticipated to experience significant market share growth during the forecast period. Automation testing is critical in the banking, financial services, and insurance (BFSI) sector due to the sensitive nature of financial transactions and the requirement for robust, error-free software systems. Ensuring security, automation tests in the BFSI sector conduct regular security checks and identify vulnerabilities, verifying the functionality of various banking modules. The adoption of automation solutions in BFSI is expected to boost market growth during the forecast period.

By Deployment:  
On-premises automation testing, conducted within the organization's infrastructure, is expected to witness increased demand. Particularly critical for industries like BFSI, dealing with sensitive data and stringent compliance requirements, on-premises testing offers greater control and security. This control is essential for maintaining compliance with specific regulations, ensuring data privacy, and simulating real-world scenarios more accurately during performance testing. The surge in demand for on-premises automation testing is expected to positively impact the market during the forecast period.

Regional Overview   

North America is projected to contribute 43% to the global market's growth during the forecast period. Technavio's analysts provide extensive insight into the market forecast, detailing regional trends and drivers influencing the market's trajectory. North America, particularly the US and Canada, leads in software development, innovation, and technology adoption. The region's robust tech-driven economy, coupled with digital transformations across industries, accelerates the demand for automation to ensure the quality and reliability of technological advancements.

Additionally, the shift to remote work and increased reliance on digital services due to the global COVID-19 pandemic have heightened the need for robust and reliable digital solutions, further driving the demand for automation testing.

Market Customer Landscape  
The market forecasting report encompasses the adoption lifecycle of market research and growth, covering stages from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. The report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies. 

Market Companies  
Companies are adopting various strategies, including strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Afour Technologies:The company offers automation testing, test automation strategies, and intelligent automation frameworks, such as Vanilla, Booster, QAccelerator, A4mation, and Bolt. These solutions enable the minimization of risks while focusing on the right interfaces for testing.

To Learn deeper into this report , View Sample PDF
The Automation Testing Market is poised for substantial growth, driven by the increasing demand for continuous delivery and continuous integration (CD/CI), substantial investments in research and development, and a heightened focus on quality and user experience. While challenges such as the complexity of implementing automation testing tools persist, strategic approaches are crucial for sustained market growth and stability. North America, with its tech-driven economy and digital transformations across industries, is expected to play a key role in driving global market growth.

For more information please contact.

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/