Originally published on Technavio:North America Folding Carton Market Analysis 2024-2028: Forecast and Growth Factors
North America Folding Carton Market Forecast 2024-2028  
The North America Folding Carton Market is projected to witness a USD 7.89 billion increase, with a CAGR of 4.32% from 2023 to 2028. Market growth hinges on factors like the rising use of eco-friendly packaging materials, the emergence of specialized folding cartons, and the expansion of retail and e-commerce businesses.

Market Dynamics
One of the major driving factors for the market is the increasing adoption of eco-friendly packaging materials. End users, especially in the food and beverage and household care sectors, are recognizing the importance of using recyclable, biodegradable, reusable, and non-toxic materials with minimal environmental impact. In 2020, Coca-Cola pledged to recycle the equivalent of every bottle they sell by 2030 and make all packaging 100% recyclable by the same year.

Eco-friendly materials, such as paperboard, are recyclable and biodegradable, aligning with environmental goals. Paperboard, often made from recycled or wood pulp-based materials, can be further recycled, contributing to reduced environmental pollution. Vendors are responding to the environmental imperative by offering products primarily made from recycled paper.

Market Trends  
The market in North America is characterized by fragmentation, intense competition, and rapid technological advancements, prompting an increase in strategic mergers and acquisitions. With growing demand from sectors like healthcare and food and beverage, vendors are opting for mergers and acquisitions to enhance market reach and customer bases.

As established vendors face heightened competition, they are expected to expand their market presence through mergers and acquisitions. Suppliers are focusing on joint ventures and acquisitions to gain a competitive edge, resulting in an anticipated increase in such activities. More acquisitions are likely during the forecast period, contributing to market growth.

Market Challenge
Volatility in Raw Material Prices 
A significant challenge in the market is the fluctuation in raw material prices, primarily paper pulp. Folding cartons are made from recycled and virgin fiber obtained from hardboard and softwoods. Due to imbalances in supply and demand, paper pulp prices have experienced significant fluctuations. Rising paperboard prices, a thinner and more durable paper alternative used in these products, can lead to increased manufacturing costs and ultimately higher product prices.

Higher production costs may reduce profit margins for vendors, compelling them to pass on expenses to customers by raising product prices. This forces manufacturers to explore more cost-effective alternatives to remain competitive, potentially hampering market growth during the forecast period.

Market Segmentation By Material and End-user 
Material Analysis 
The paper segment is poised for substantial growth during the forecast period. Comprising various types such as kraft paper, recycled paper, and virgin paper, the paper segment is expected to capture a significant market share due to its sustainable and eco-friendly nature. The shift toward eco-friendly packaging materials, including paper, is driven by increasing environmental concerns regarding plastic usage.

End-user Analysis 
The food and beverage products segment is set to dominate this category. Folding cartons find increasing use in packaging food and beverages, including cereals, dry food, frozen foods, candies, confectionaries, dairy products, meat, wine, juices, beer, carbonated soft drinks, and non-carbonated specialty beverages. These cartons offer a solution for creating a brand image through digital printing and ensuring safe transportation of goods.

Market Companies
Amcor plc:The company offers folding cartons like Jaholo with moving 2D patterns and Sunshine with a bright, highly reflective metallic effect.

Detailed analyses of the competitive landscape include information on 20 market companies, such as Arkay, Astro Box Corp., BC Box Manufacturing Ltd., Bell Packaging Ltd., and others. Qualitative and quantitative analyses categorize companies based on focus and strength.

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The market research report covers the entire market adoption cycle, from the innovator stage to the laggard stage. It highlights adoption rates across regions, focusing on penetration levels. Additionally, the report outlines essential purchasing factors and influences on price sensitivity, aiding companies in formulating effective growth strategies.
The market report forecasts revenue-driven growth at global, regional, and country levels. It provides an analysis of the latest market trends and growth opportunities from 2018 to 2028.

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