The global energy gel products market  is undergoing a significant transformation, with a projected value of USD 1,349.9 million by 2032. Fueled by the ever-growing demand for fruit-flavored and chocolate energy gels, the market is set to witness a robust 8% CAGR from 2022 to 2032. The fruit flavor category is positioned as a market leader, anticipating a valuation of over USD 593 million by 2032, reflecting consumers’ inclination towards natural and fruity choices. Simultaneously, the chocolate segment, with a remarkable CAGR of 8.7%, is poised to double in value by 2032, indicating sustained popularity and substantial market share.

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The demand for energy gel products is experiencing a significant upswing, driven by the rising preference for fruit-flavored and chocolate variants. With the fruit flavor category anticipated to dominate the market, generating over 4 million units by 2032, and the chocolate segment expected to witness a 2.2x growth, the market is poised for substantial expansion. Consumers are increasingly turning to these energy-packed products to meet their quick and efficient energy needs, propelling the market’s upward trajectory.

Growing Factor: 

Key growth factors in the energy gel products market include the sustained dominance of the fruit flavor category, driven by diverse growth strategies within the energy gel market chain. Additionally, the chocolate segment’s ascendance with a robust CAGR of 8.7% signifies its significant market share and sustained demand. These factors, coupled with the favorable regional dynamics in North America, Western Europe, Latin America, and the Asia Pacific region, contribute to the market’s accelerated growth.

“Popularity of energy gels among sports and fitness enthusiasts propel the global growth of the energy gel products market over the forecast period,” says an FMI analyst.  

Key Takeaways:

  • Prevailing diet and fitness trends will strengthen the overall market prospects.
  • The fruit flavor segment is expected to generate a demand of US$ 592.2 Bn.
  • Orange fruit flavor subsegment will observe a 2x increase in valuation.
  • The chocolate segment will generate lucrative opportunities for growth.
  • The energy gel products market in North America will grow at 8.5% CAGR.
  • The energy gel products market in Japan will grow due to their high popularity and availability of a variety of products.
  • Health and fitness trends will drive the target market in the U.K.

Competitive Landscape 

Advanced Food Concepts, Inc., Nutrition Works Ltd., Boom Nutrition Inc., Clif Bar & Company, EN-R-G Foods, LLC, Gatorade Company, Inc., Hammer Nutrition Ltd., Powerbar Inc., Zipvit Ltd., and Scientific Sports Nutrition (Pty) Ltd. among others are some of the major players in the energy gel products market profiled in the full version of the report.

Leading market players are focusing on strengthening their market position and their distribution channels by adopting various strategies like mergers and acquisitions. These enterprises are keen on developing their product lines, releasing new products, and expanding their capacity to gain a competitive edge.

According to the latest FMI reports, based on segmentation, the chocolate flavor segment is expected to grow at a CAGR of 8.7% while the orange fruit flavor segment will demonstrate a 2x increase during 2022-2032. In general, the fruit flavor segment is likely to dominate the energy gel products market, accounting for a demand of over US$ 592.2 Bn during the forecast period.

Based on region, the energy gel products market in North America is anticipated to present considerable growth due to the high awareness of health and fitness. The escalating number of sports enthusiasts in the United States further aids the growth of the energy gel products market in North America. The region, hence, dominates the market in the global space with a high CAGR of 8.5%. China, Japan, and the United Kingdom are some other countries that will exhibit notable growth during the forecast period.

Energy Gel Products Market by Category-

By Flavour Type, Energy Gel Products Market is Segmented as:

  • Fruit
    • Orange
    • Strawberry
    • Raspberry
    • Lemon
  • Vanilla
  • Chocolate
  • Others

By Distribution Channel, Energy Gel Products Market is Segmented as :

  • Supermarket/hypermarket
  • Specialty Store
  • Online Store
  • Others