The demand in the herbal beauty products market is anticipated to grow at approximately 6.3% CAGR between 2023 and 2033. The market for herbal beauty products may reach US$ 73.0 billion in 2023. The target market nearly holds ~5.9% share in the overall beauty products industry.

This tendency is increasing as more individuals become aware of the benefits of employing herbal ingredients in cosmetic products. People are turning more and more to herbal beauty because synthetic skincare products and cosmetics include dangerous ingredients and chemicals that are proven to have negative effects and cause a range of skin issues.

Furthermore, thanks to commercials and other promotional activities on social media platforms like Instagram, Facebook, and Youtube, people are now more aware of the advantages of using herbal beauty products. These advertisements frequently highlight how using herbal beauty products can improve the tone, texture, and look of the skin.

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Key Takeaways from the Herbal Beauty Products Market Study

  • Based on consumer orientation, the global herbal beauty products market is segmented into adults and kids. The adult segment is estimated to account for the largest share by 2021 end.
  • China will emerge as a highly lucrative market for herbal beauty products in East Asia.
  • The U.S. will record the highest sales of herbal beauty products in North America.
  • Backed by presence of a well-established beauty industry, the sales of herbal beauty products will pick up pace in the I.K.
  • Supermarkets are expected to remain the preferred distribution channel for herbal beauty products. However, the sales via online platforms are expected to catch up soon.

 “Players currently operating in the market are focusing on innovations to expand their portolfio. Some are even targeting specific skin problems to carve a niche amidst soaring competition. Meanwhile, leading brands are expanding their availability across e-commerce platforms to gain competitive edge,” said a FMI analyst.

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Who is Winning?

A few key players in the herbal beauty products market are Surya Brasil Organic Beauty Products, Weleda AG, INIKA, Lotus Herbals Limited, Bio Veda Action Research Co. (Biotique), Guangzhou, Liwei Cosmetics Co Ltd., Dr. Hauschka, VLCC Healthcare Ltd., Hemas Holdings PLC, Herb labo Co. Ltd, The Himalaya Drug Company, Shahnaz Ayurveda Pvt. Ltd, GROWN ALCHEMIST, Shenzhen Panni E-Business Co. Ltd., and Arbonne International LLC among others.

Global Herbal Beauty Products Market by Category

By Product Type:

  • Skin Care
    • Face Cleanser
    • Face Wash
    • Sun Protection
    • Night Creams & Gels
    • Others (Masks, Cream)
  • Hair Care
  • Hair Oils
  • Shampoos
  • Hair Conditioners
  • Others (Hair Serum, Mask, Color)
  • Bath & Body Care
    • Body Scrub
    • Body Lotion
    • Soap
    • Others
  • Makeup
  • Fragrance

By Consumer Orientation:

  • Adults
  • Kids

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa