Market Overview:

The Corporate Gift Market is expected to grow at a significant growth rate, and the analysis period is 2022-2028, considering the base year as 2021.

A Corporate Gift is an item given by an organization to its employees or other organizations as a way to establish a connection with them. These gifts are typically personalized with the company's name and logo. Examples of corporate gifts include table calendars, diaries, notepads, plaques, pens, gift cards, and swag product experience vouchers. The tradition of corporate gifting dates back to 1883 when John D. Rockefeller gave calendars to his employees. In the 1950s, the first corporate advertising and premium gifts industry was established in Singapore.  Corporate gifts play a crucial role in expressing goodwill, building and maintaining relationships with employees and clients.

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Top Key Players Covered In Corporate Gift Market

·       Pujiang E-Thing Craft Co. Ltd. (China)

·       Ever Rich Gift Limited (China)

·       Pujiang AF Crystal Craft Co. Ltd. (China)

·       DONGYAODA (XIAMEN) TRADING Co. Ltd. (China)

·       Guangzhou Kinglaiky Industrial Ltd. (China)

·       Foshan Nanhai RongHuaXing Tourist Products Factory (China)

·       Shenzhen Osea Technology Co. Ltd. (China)

·       Caroo (USA)

·       Swagup (US)

·       Quanzhou Changyi Crafts Gifts Limited (China)

·       Ningbo Wilshine Stationery Co. Ltd. (China)

·       Hua-Star Industrial Co. Ltd. (China) and other major players.

Market Dynamics:

Driver:

The corporate gift market is experiencing a growing demand from both small and large organizations. These organizations recognize the importance of corporate gifts in improving their reputation and perception among employees and clients, which ultimately contributes to increased profitability. Building trust with employees and clients is crucial for business expansion, and corporate gifts serve as a means to appreciate and acknowledge their efficiency and loyalty. Furthermore, corporate gifts play a vital role in establishing and maintaining relationships with new and existing customers, facilitating connections with other businesses.

Opportunities:

The integration of innovative technologies in the development of corporate gifts presents a promising opportunity for the corporate gift market. Companies are increasingly focused on creating unique and technologically advanced gifts to cater to consumer demands. These innovative gifts include items such as laptops, smartphones, digital cards, action cameras, wireless mice, dash cameras, selfie sticks, and more, which incorporate promotional technology. In recent years, several advancements have been witnessed in the corporate gift sector. For example, Giftchill, a UK-based online gift retailer, introduced a new payment option in 2021 that allows the purchase of gift cards using crypto currencies.

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The Report Will Include A Major Chapter

·       Patent Analysis

·       Regulatory Framework

·       Technology Roadmap

·       BCG Matrix

·       Heat Map Analysis

·       Price Trend Analysis

·       Investment Analysis

·       Company Profiling and Competitive Positioning

·       Industry Value Chain Analysis

·       Market Dynamics and Factors

·       Porter’s Five Forces Analysis

·       Pestle Analysis

Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years.

Market Segmentation

By Type

·       Practical Swag Gifts

·       Food

·       eGift Card

·       Personalized Clothing Item

·       Airfare or Concert Tickets

By Application

·       Clients

·       Employees

Regional Analysis Of Corporate Gift Market

North America is expected to dominate the market of corporate gifts, owing to high demand from the organizations, the huge popularity of the gifting culture. The number of business sectors in North America is growing due to advanced technology. According to SBA, as of March 2021, there are more than 31.7 million small businesses in the United State. Moreover, the business sectors in the US have fast financial growth which includes Information technology, construction, drink manufacturing, personal services, direct retail, real estate, healthcare, financial services, and transportation. These industries have been rapid growth, thus their high investment in the purchase of gifts for their employee or clients to maintain the successful position of the company in the future. Apart from this, there is a high number of corporate gift suppliers in this region that propels the growth of the corporate gift market in the North American region.

By Region

·       North America (US, Canada, Mexico)

·       Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)

·       Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)

·       Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)

·       Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)

·       South America (Brazil, Argentina, Rest of SA)

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Segmentation Analysis Of Corporate Gift Market

By Type, eGift Card is projected to have the highest market share in the corporate gift. eGift card is a digital corporate gift and simply an electronic version of a physical gift card that can be directly sent to the email address of the person and this is designed to be used online or used over the phone.

By Application, the Employee segment is anticipated to have maximum share in the corporate gift market. Several companies give gifts to their employees for special occasions like birthdays, holidays, work-related achievements, work anniversaries, and incentive awards to show appreciation. The most common types of gifts for employees are flowers, plaques, food, tickets to events, books, cash bonuses, small trinkets, gift cards, and others.

Report includes Competitor's Landscape:

·       Major trends and growth projections by region and country

·       Key winning strategies followed by the competitors

·       Who are the key competitors in this industry?

·       What shall be the potential of this industry over the forecast tenure?

·       What are the factors propelling the demand for the Action Figures and Statues?

·       What are the opportunities that shall aid in significant proliferation of the market growth?

·       What are the regional and country wise regulations that shall either hamper or boost the demand for Action Figures and Statues?

·       How has the covid-19 impacted the growth of the market?

·       Has the supply chain disruption caused changes in the entire value chain?

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