Originally published on Technavio:Global High-pressure Processing (HPP) Equipment Market Forecast and Analysis 2023-2027

Introduction:
The High-pressure Processing (HPP) Equipment Market Analysis Report for 2023-2027 anticipates a substantial growth rate, estimating a CAGR of 12.54% and a projected market size increase of USD 334.17 million between 2022 and 2027. Key factors driving market expansion include the imperative to diminish food product contamination, the escalating need to enhance the shelf life of food products while preserving nutrient content, and the increasing inclination of end-users towards certified high-pressure processing equipment. This report encompasses thorough market segmentation by type, application, and geography, providing detailed insights into drivers, trends, and challenges, along with historical market data from 2017 to 2021.

Market Size and Growth Analysis:
The High-pressure Processing (HPP) Equipment Market is poised for significant growth, reflecting an estimated CAGR of 12.54% and an anticipated USD 334.17 million surge in market size during the forecast period. The drivers for this growth are anchored in the urgent requirements to combat food contamination and extend the shelf life of food products, coupled

Key Drivers, Trends, and Challenges:
A comprehensive analysis of the data, considering 2022 as the base year, reveals key drivers, trends, and challenges. A holistic examination of drivers assists companies in refining their marketing strategies to gain a competitive advantage.

Key Driver:
The paramount driver propelling the HPP equipment market is the growing imperative to reduce food product contamination. Food contamination poses a significant public health risk, occurring at various stages, including production, shipping, and processing. High-pressure processing equipment emerges as a crucial solution, utilizing purified cold water to neutralize foodborne pathogens without preservatives and chemicals. This advanced technology safeguards food products, mitigating the risk of contamination and enhancing food safety, consequently fostering global market growth.

Significant Trends:
The market observes a noteworthy trend towards clean-label products, with consumers increasingly preferring products devoid of artificial ingredients and allergens. Food processing companies are strategically altering their processing methodologies to produce clean-label food products. This trend aligns with the rising consumer demand for transparency regarding product ingredients, driving the use of high-pressure processing equipment to maintain the quality and nutritional integrity of clean-label products.

Major Challenge:
A substantial challenge facing the HPP equipment market is the high capital investment and operating costs associated with this technology. The initial purchase and setup costs for high-pressure processing equipment are considerably high, varying based on equipment capacity and automated features. While this technology is accessible to high-end food processing companies, smaller and medium-sized enterprises, prevalent in developing economies, find it financially challenging. The operational costs, including depreciation, labor, and energy costs, further compound the challenges, potentially hindering the growth of the market during the forecast period.

The report categorizes vendors based on their business approach, distinguishing between pure-play, category-focused, industry-focused, and diversified companies. Vendors are further assessed in terms of dominance, leadership, strength, tentativeness, and weakness, providing valuable insights for businesses to make informed decisions.

High-pressure Processing (HPP) Equipment Market Segmentation by Type, Application, and Geography:

Type Segment Analysis:
The horizontal HPP segment is poised to significantly contribute to market growth during the forecast period. Distinguished by a design wherein vessels are horizontally positioned with openings at both ends, horizontal HPP equipment offers advantages like easy reassembly, installation, and increased throughput capacity compared to its vertical counterpart. With manual or automatic loading and unloading, this equipment primarily serves batch operations. The segment, valued at USD 232.36 million in 2017 and showing consistent growth until 2021, is anticipated to accelerate further during the forecast period, buoyed by new product launches.

Application Segment Analysis:
The fruits and vegetables segment is anticipated to command a substantial share of market growth, driven by the processing capabilities of HPP equipment in creating various products such as sauces, salads, chunks, slices, and ready-to-eat items. High-pressure processing significantly extends the shelf life of fruits and vegetables, aligning with consumer preferences for longer-lasting, nutritious products. For example, Hiperbaric’s equipment can increase the shelf life of fruits and vegetables by 2-8 times. The rising popularity of vegan diets is expected to further boost demand for processed fruits and vegetables during the forecast period.

Regional Analysis:
North America is estimated to contribute 47% to global market growth during the forecast period. The region's robust market growth is attributed to the extensive use of high-pressure processing technology by several food processing companies to ensure food safety. The emphasis on avoiding pathogen attacks in food products, coupled with regulatory authorizations from bodies like the FDA and FSIS, is fueling the adoption of HPP technology in the region.

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The imposition of lockdowns during the COVID-19 outbreak led to a temporary decline in the production volume of high-pressure processing equipment, particularly in the first half of 2020. However, the focus on consuming healthy food items bolstered the demand for dairy and meat products. Large-scale vaccination drives and the easing of lockdown restrictions contributed to the resurgence of offline distribution channels. The recovery period is marked by a rise in the development of advanced HPP equipment, a surge in HPP equipment plant establishments globally, and an increased demand for packaged food products on online and offline platforms.

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