Originally published on Technavio:The Electric Hand Dryers Market is poised to experience substantial growth, with an anticipated increase of USD 206.01 million and a Compound Annual Growth Rate (CAGR) of 5.94% between 2023 and 2028.

This forecasted expansion is influenced by various factors, including growing concerns about wastepaper management, an upsurge in infectious diseases, and heightened demand for electric hand dryers in developing nations. The report offers a comprehensive analysis, presenting market size, historical data from 2018-2022, and future projections in terms of USD million for each specified segment.

Market Dynamics
Examining data from the base year 2023, our researchers delved into key drivers, trends, and challenges, providing a holistic analysis to assist companies in refining their marketing strategies for a competitive edge.

Market Driver
A pivotal factor propelling market growth is the mounting concerns regarding wastepaper management. The global demand for improved hygiene in public washrooms, coupled with the need for efficient tissue paper waste disposal, is a driving force. Electric hand dryers emerge as a sustainable solution, significantly reducing the long-term costs associated with paper towels, disposal, and waste maintenance. Notably, countries advocating reduced paper product use, such as toilet papers and paper towels, contribute to the increased adoption of electric hand dryers, fostering significant global market growth.

Market Trends
The ascent of smart appliances stands out as a primary trend influencing market expansion. The continual enhancement of consumer living standards and the surging interest in connectivity-enabled smart appliances are fueling the adoption of such devices. With technology advances and the rise of smart homes, smart appliances are expected to witness increased adoption during the forecast period. Manufacturers, in a bid to enhance their product offerings and create differentiation, are allocating resources to research and development (R&D). Consequently, the emergence of smart appliances is anticipated to be a driving force behind market growth.

Market Challenge
A substantial challenge affecting market expansion is the escalation of noise pollution and skin irritation. Although widely used in public places such as restrooms, offices, and restaurants, electric hand dryers generate approximately 85 decibels of noise, exposing users to varying noise levels. Frequent exposure to noise, especially in commercial spaces, can impact efficiency and productivity. Additionally, individuals with skin sensitivity may experience irritation even with light to moderate use of hot air from hand dryers, leading to dry and rough skin. Moreover, warm dryers can contribute to a significant increase in bacteria. Issues related to efficacy, noise, and skin irritation are anticipated to impede market growth during the forecast period.

Market Customer Landscape
The market forecasting report encompasses the adoption lifecycle, spanning from the innovator’s stage to the laggard’s stage. It focuses on adoption rates across different regions based on penetration. The report also includes key purchase criteria and drivers of price sensitivity, aiding companies in evaluating and developing their market growth analysis strategies.

Major Market Companies
Companies are deploying diverse strategies, including strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to bolster their presence in the market.

Detailed Analysis of 20 Market Companies:
The market research and growth report includes detailed analyses of the competitive landscape, featuring information on 20 market companies. Qualitative and quantitative analyses have been conducted to help clients comprehend the broader business environment and assess the strengths and weaknesses of key market players. Companies are categorized based on their focus and strength, with qualitative analysis further identifying them as pure play, category-focused, industry-focused, or diversified. Quantitative analysis categorizes companies as dominant, leading, strong, tentative, or weak.

Largest-Growing Segments in the Market
The automatic hand dryers segment is anticipated to witness significant growth throughout the forecast period. These touch-free appliances, leveraging high sensing technology, eliminate the need for physical contact with surfaces, mitigating the risk of contamination and addressing hygiene concerns. Two primary sensor types, infrared and capacitive (touch), are employed, with infrared sensors being cost-effective and widely used due to a lack of shared surfaces. Automatic hand dryers, being more costly than push-button counterparts, find prominence in luxury hotels, malls, airports, and healthcare sectors. Their advantages include energy efficiency, cost savings, durability, and reduced maintenance costs.

Key Regions for Market Growth
Europe is projected to contribute 43% to global market growth during the forecast period. The report provides detailed insights into regional trends and drivers shaping the market. Dryers find widespread use in the food processing and service industries, commercial complexes, airports, hotels, and restaurants, driving regional market expansion. Increased consumer preference for high-end technological products and growing hygiene concerns further propel market growth in Europe.

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The hospitality industry, particularly in countries like Germany, France, and the UK, significantly contributes to regional demand. These nations, being top global tourism destinations, witness a surge in tourist arrivals, fostering the demand for electric hand dryers.

The market report forecasts revenue-driven growth globally, regionally, and at the country level, providing an analysis of the latest trends and growth opportunities from 2018 to 2028.

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