vitamin gummies market  Thriving: Forecasted to generate US$ 4050 million by 2023, with a 6.5% CAGR reaching US$ 7352.3 million by 2033. Meeting the Demand for Convenient Nutrient Intake, Vitamin Gummies Gain Popularity for Providing Critical Health Support, Especially for Those on Strict Diets or Leading Busy Lifestyles.

By 2023, the market for vitamin gummies is expected to bring in US$ 4050 million, according to FMI. Forecasts place the market’s growth rate between 2023 and 2033 at 6.5 percent, or a US$ 7352.3 million market. Demand for multivitamin gummies is predicted to rise since they offer essential support for overall health and wellbeing. By completing nutritional gaps, they are pleasurable and practical sources of vitamins and minerals that support normal bodily function.

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Gummies like this are a great help to people who follow tight diets, have difficulty eating, or are very busy. As a result, they ensure that the body gets the nutrients it needs to sustain vigour and good health.Research is being done on vitamin gummies to increase consumer demand. The more money that is being put into this study, the more popular vitamin gummies are becoming. It’s supplements that are fueling the demand for wholesome, well-rounded food options.

With the introduction of Covid-19 last year, gummies have attracted a lot of interest in the beauty and wellness industries over the past several years. Gummies are a multivitamin supplement that also promotes skin and hair regrowth.

 Key Takeaways from the Market Study

• The global market for vitamin gummies is expected to reach US$ 6903 million by 2032.
• Globally, the United States accounted for 24.7% of the vitamin gummies industry share in 2022.
• The market for vitamin gummies is expected to rise by 6.3% CAGR between 2022 and 2032.
• China accounted for an 11.2% CAGR in 2022, indicating continued growth in the market.
• According to projections, the Japanese market accounted for 4% of the global market by 2022.
• In 2022, Germany was responsible for 7.2% of the global market share for vitamin gummies in the market.
• The vitamin gummies industry generated a CAGR of 6% between 2018 and 2022.

“Vitamin gummies will enjoy sustained demand for years to come due to their innovative flavors and attractive packaging.  Natural products and premium pricing are expected to drive vitamin gummies’ growth in the market.” says an FMI analyst.

Competitive Landscape

The business of vitamin gummies is growing as many companies form strategic partnerships and collaborate with other businesses. There is a growing trend among vitamin gummies industry players to invest heavily in research and development, to develop new products, to expand their geographic presence, as well as to establish partnerships in order to grow their customer base.

• On March 2023, SmartyPants Vitamins announced the launch of its most innovative multivitamin to date—SmartyPants Sugar-Free Multi & Omegas. The Sugar-Free Multi & Omegas from SmartyPants don’t contain sugar alcohols like other sugar-free gummies. In addition to having zero grams of sugar and zero grams of net carbohydrates, this new all-in-one supplement is sweetened using monk fruit extract and allulose to avoid digestive upset.
• On April 2023, Centrum launched gummies with specialized nutrition in India. Now in India, the company offers a wide range of enjoyable gummies packaged in a high-science supplement format – ‘Benefit Blends’. As Indian consumers live a hectic lifestyle, there are several nutrition gaps that are emerging. According to the company, the new specialized nutrition line is 100 percent vegetarian, gluten-free by nature, and non-habit forming.

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Vitamin Gummies Market Segmentation

By Product Type:

• Single Vitamin Gummy
  • Biotin
  • Omega & DHA
  • Vitamin C
  • CoQ10
  • Vitamin D
  • Melatonin
  • High Fibre Formulas
• Multivitamin Gummy
• Probiotic Vitamin Gummy
  • Bacillus Coagulans
  • Lactobacillus
  • Bacillus Subtilis
  • Others (Yeast Etc.)

By Customer Orientation:

• Children
• Adult
  • Men
  • Women

By Source:

• Animal Based
• Plant-Based

By Packaging Type:

• Bottles & Jars
• Stand-Up Pouches
• Other Packaging Type