The United States bed pillow market size is set to reach ~US$ 837.1 million in 2023. Overall bed pillow sales across the USA will surge at 5% CAGR between 2023 and 2033. By the end of 2033, the USA bed pillows market valuation is forecast to reach ~US$ 1,365 million.

Rising usage of bed pillows across households, hotels, and hospitals is driving the USA market forward. Besides this, growing popularity of smart pillows will boost sales through 2033.

Sleep is vital for refining physical and mental health as well as improving the quality of life. Rising awareness about the importance of sleep due to busy lifestyles promote the utility of products. This includes bed pillows and other bedding items.

Rising geriatric population in the region is expected to elevate demand for bed pillows through 2033. As per the statistics released by the United Nations Population Fund in 2022, people aged 15 to 64 accounted for a large proportion in the USA. According to the same source, in 2022, 17% of the population was aged 65 and above.

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Older people are more prone to low back pain due to age and tear of spinal discs or other body structures. Hence, they are showing a keen inclination towards adopting innovative bed pillows. Rising adoption of pillows such as down/feather will boost sales in the United States.

Development of innovative products is acting as a catalyst triggering sales in the United States market. New sustainable and eco-friendly products are entering the USA market. They are being integrated with advanced technologies to provide additional benefits.

Key companies are focusing on launching novel products to improve customer experience. They are also employing merger & acquisition strategy to expand their presence. For instance, in 2020, Texas-based Alex Orthopedic Inc. acquired an ergonomic product, pillow and cushion maker Jobri. These strategies adopted by manufacturers will boost the USA bed pillow market.

Key Takeaways from the USA Bed Pillow Market Study

  • Bed pillow sales in the United States are set to rise at 0% CAGR through 2033.
  • The USA pillow market will reach a valuation of US$ 1,365.0 million by 2033.
  • By product type, down/feather segment holds around 1% share of the USA market
  • Based on application, residential segment is likely to account for 5% market share in 2023.
  • By sales channel, online retailers’ category will progress at 8% CAGR through 2033.

“Rising geriatric population with severe neck disorders will elevate bed pillows demand in the USA. Besides this, increasing incidence of falls and injuries will bode well for the market.” says an FMI analyst.

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Who is Winning?

Market players are focusing on introducing various initiatives to promote sustainability. For example, various manufacturers are shifting towards reusable and recyclable methods and it has been appealing to consumers.

New smart bed pillows are being developed to improve consumers’ sleeping experience. Market players are also focusing to tie up with retailers to expand the product sales.

Brooklyn Bedding, United Pillow, Paradise Pillow Inc., Hollander Sleep & Décor, Pillows & Fibers, Inc., Soft-Tex International Inc., Future Foam Inc., Star Bedding Company, Tempur Sealy International, Inc., Foam ‘N More, Inc., Made Rite Bedding, Star Linen USA, FXI Innocor, Carpenter Co., Sinomax, Bedgear, and Serta, Inc. are leading bed pillows manufacturers operating in the USA market.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the USA bed pillow market, presenting historical demand data (2018 to 2022) and forecast statistics for the period from 2023 to 2033.

The study divulges compelling insights on the bed pillows market by product type (fiberfill/fiber, down/feathers, memory foam, gel memory foam, contour pillows, other types), application (hotels, hospitals, residential), by price range (>$15, $16 to $40, $41 to $75, $76 to $99, $100 to $149, $150+), and sales channel (online retailers, club brick & mortar, hypermarket/supermarket, departmental stores, specialty store & furniture store, others) across the USA.

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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