The global black friday sale market net worth is anticipated to be around US$ 273.1 Billion in 2022 and is anticipated to expand at a CAGR of 15.2% from 2022 to 2032. The growing popularity of this festive event beyond the United States is expected to drive the market up to US$ 1,123.9 Billion by 2032.

Black Friday has become the start of a sales marathon which lasts until Cyber Monday and it is no longer just one-day sale shopping rush. This has become an embedded entity in retail calendars the world over, radically changing how consumers shop leading up to Christmas and New Year celebrations.

The global market for Black Friday sales has shifted greatly in the last ten years because of increased speedy internet purchasing, a stagnation or even swing away from shopping at public outlets later on after “pandemic” years and an overall gradual comprehension that all discounts aren’t as they may appear. The fact that customers are unwilling to shop in crowded stores poses a huge limitation on the businesses which supply goods and merchandise based on their target market specifications.

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The overall sales fell just short of the previous record in 2020 at $8.9 billion. Some speculate that this was due to the pandemic’s lasting effects of out-of-stock products, extended shipping times, etc., as well as earlier online sales that may have taken some of the steam. Global, as well as regional retailers aiming to make a fortune out of Black Friday sale events, must deal with these quick-changing adjustments if they want to fully benefit from the shopping season.

Key Takeaways from the Black Friday Sale Market Study

  • Based on product type, clothing goods are figured out to be the dominating segment contributing to almost 51% of the sales, followed by consumer appliances contributing nearly 24%.
  • According to consumer orientation, market players mostly target the Gen-Z buyer segment, which is responsible for approximately 48% of the overall sales achieved globally. While millennial buyers also make up a substantial part of the market by contributing a market share of 28%.
  • In the end-user category of the market report, men were found to be the major buyers during the Black Friday sale event, with overall sales of this segment amounting up to 48% of the overall sales.
  • On the basis of sales channels, online sales are presently the prominent mode for Black Friday deals. This segment has exhibited constant growth over the past few years against in-store distribution channels and will capture almost 69% of the market share in 2022.

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Competitive Landscape for the Black Friday Sale Market

Amazon, Walmart, Target, Macy’s, Best Buy, Puma, John Lewis, Luxe Strap, New Egg, eBay, Apple, H&M, Zara, Go Daddy, Adidas, and Big Rock among others are some of the major players in the global Black Friday sale market.

Key Segments

By Product Type:

  • Clothing
  • Footwear
  • Beauty & Personal Care
  • Consumer Electronics
  • Consumer Appliances
  • Accessories
  • Books
  • Toys & Games
  • Jewellery
  • Gift Cards
  • Others

By Consumer Orientation:

  • Baby Boomers
  • Millennials
  • Gen-Z
  • Gen-X
  • Others

By End User:

  • Men
  • Women
  • Kids

By Sales Channel:

  • In-store
  • Online Sales

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa (MEA)

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