Originally published by Technavio. The market analysis for keyboards forecasts a steady growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 6.14% between 2022 and 2027, resulting in an anticipated market size expansion of USD 1,243.95 million. The driving forces behind this growth include the rising popularity of e-sports, increased adoption of PCs and peripherals in the education sector, and the thriving e-commerce industry, where keyboards serve as essential input devices for computers and similar devices, facilitating text input and command execution.

The report provides a comprehensive overview of market segmentation by technology (wired and wireless), application (corporate, personal, and gaming), and geography across key regions like North America, APAC, Europe, South America, and the Middle East and Africa, accompanied by an analysis of drivers, trends, and challenges, including historic market data from 2017 to 2021.

Key drivers of market growth include the expanding e-commerce industry, fueled by the convenience and accessibility of online platforms like Amazon, ALIBABA GROUP, and eBay, which attract consumers with discounts and detailed product descriptions. Moreover, the growing adoption of gaming consoles, driven by technological advancements and the rising popularity of e-sports, contributes to market expansion.

However, challenges such as the prevalence of counterfeit products hinder growth, as consumers opt for cheaper, imitation products, leading to price wars and market disruption. Despite these challenges, the wired keyboard segment is expected to witness significant growth, propelled by increased adoption in corporate, personal, and gaming environments, although wireless keyboards are gaining traction due to technological advancements like Bluetooth and Wi-Fi.

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Regionally, North America is poised to lead the global market with a 39% contribution to growth, driven by early technology adoption, a robust presence of market players like Microsoft, HP, and Dell, and increasing demand across sectors such as manufacturing, hospitality, and IT.

The report also delves into the customer landscape, covering the adoption lifecycle, key purchase criteria, and drivers of price sensitivity to assist companies in developing growth strategies. Major players in the market, including A4TECH, ASUSTeK Computer Inc, and Cooler Master Technology Inc, are implementing various strategies such as alliances, partnerships, and product launches to enhance their market presence.

Overall, qualitative and quantitative analyses aid in understanding the broader business environment and assessing the strengths and weaknesses of key market players, guiding strategic decision-making within the industry.

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