Originally published on Technavio:Broadcasting Cable TV Market - North America, Europe, EMEA, APAC: US, Canada, China, Germany, UK - Forecast 2022-2026**

Published by Technavio

The global Broadcasting & Cable TV market is anticipated to witness a growth of USD 62 billion at a Compound Annual Growth Rate (CAGR) of 3.6% from 2021 to 2026. This market analysis covers revenue streams (advertising and subscription), applications (satellite TV, cable TV, Internet Protocol TV - IPTV, etc.), and geographies (North America, APAC, Europe, South America, and the Middle East and Africa).

Key Drivers, Trends, and Challenges

The Broadcasting Cable TV Market is undergoing substantial transformations with the surge of Over-The-Top (OTT) media services such as Hulu and Internet Protocol television (IPTV) by major players like Tata Play Limited and Comcast Corporation. The Asia-Pacific region, influenced by China's National Radio and Television Administration, plays a pivotal role. Advertising revenue and subscription segments are crucial, and the North American Broadcasters Association (NABA) shapes industry standards. The advent of Subscription Video-On-Demand (SVOD) services contributes to technological impacts on the broadcasting landscape.

Key Driver

A major growth driver is the increasing development of OTT platforms by TV broadcasters. This enables broadcasters to curate content based on viewer demand and integrate predictive analytics models, offering specially curated content. Bundled packages that combine Internet connectivity with traditional TV channel subscriptions provide new revenue streams and help mitigate cord-cutting scenarios, fostering market growth.

Key Trends

The expansion of Over-The-Top (OTT) delivery systems is a significant trend. TV stations are extending their coverage on new OTT delivery platforms, providing opportunities for broadcasters and local TV stations. Growing user numbers on platforms like YouTube, Amazon Fire TV, Apple TV, and Netflix underscore the trend, driving market growth.

Key Challenge

Stringent rules and regulations by the Federal Communications Commission (FCC) pose a challenge to market growth. FCC regulations cover broadcast and commercial operators, with enforcement powers including fines and license revocation. Compliance with FCC norms is a hurdle faced by vendors, hindering market growth.

Major Broadcasting Cable Television Market Vendors

- Alphabet Inc.

- AT&T Inc.

- BroadbandTV Corp.

- Comcast Corp.

- Discovery Inc.

- DISH Network Corp.

- Gray Television Inc.

- Netflix Inc.

- RTL Group SA

- SES SA

- Tokyo Broadcasting System International Inc.

- Verizon Communications Inc.

- Zee Entertainment Enterprises Ltd.

Regional Insights

North America is anticipated to contribute 38% to market growth during the forecast period, with the US being a key market. The increasing number of cable and satellite TV channels will fuel growth in North America, outpacing APAC.

Revenue Stream Segments

The advertising segment is expected to have significant market share growth during the forecast period. TV channels generate substantial revenue through advertisements, with growing fan bases securing lucrative advertising deals.

Key Data Covered in this Report

- CAGR of the market during 2022-2026

- Factors driving market growth

- Market size and contribution to the parent market

- Predictions on upcoming trends and changes in consumer behavior

- Growth analysis across North America, APAC, Europe, South America, and the Middle East and Africa

- Competitive landscape and details on vendors

- Factors challenging market vendor growth

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