Augmented and virtual reality are changing how screens can be used with new interactive experiences. In computer computer-generated world, investing in AR and VR seems undeniable for transporting enterprises into a virtual world. Gamification is anticipated to help the growth of e-learning platforms in the coming years. Since the introduction of AR and VR in the education sector, learning experiences anticipated to transform. Apart from education, augmented and virtual reality will be embraced by applications in the industrial, medical, retail, real estate, and aerospace & defense sectors in the coming decade.  

The rapid adoption of technologies in manufacturing as a response to Industry 4.0 is foreseen to bring an upward trajectory in the augmented and virtual reality market globally. However, about 70% of technology market players depict that AR will surpass VR in terms of market revenues in the coming years. Brands invest in creating an engaging and customized experience for products in immersive ways.

The major application of AR and VR today is seen in the Fashion and E-commerce sector, as consumers now can know their products better before buying. From IKEA which uses AR to visualise furniture in their space to H&M which uses virtual try-ons to offer customers visualisation of their products at their fingertips. Implementation of AR and VR means that retailers can save their logistics costs and may reduce returns. This also ensures minimisation of waste leading to more sustainability and inclusivity.