The global water flosser market valuation is US$ 1,088 million in 2023. The market was valued at US$ 1,020 million in 2022. The water flosser market is expected to progress at a CAGR of 6.4% over the forecast period from 2023 to 2033. The market is predicted to have a valuation of US$ 2,023.2 million by 2033.

In addition, several multinational companies including Water Pik Inc., Aquapick, etc. make flossing water handpieces in both economical and premium versions. With the globalization of markets and economic development, these companies serve up meaty opportunities for themselves by helping their oral hygiene products portfolios benefit from product premilmunation.

In addition, investment in R & G and development of oral care devices & consumables is predicted to increase significantly over the next few years. Companies willing to invest in offering such innovative products are sure to see returns.

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Further, companies are using digital platforms in a more distinguished manner, and are increasingly using digital content to connect directly with customers on a daily basis, and this is expected to be among the key factors fuelling the growth of the water flosser market in the near future.

Various small enterprises have developed their online presence across various business websites as well as several social media platforms, such as Google+, Facebook, Instagram, Twitter and Snapchat, to connect directly to customers as well as conduct their business virtually. With the expanding digital marketing & E-commerce in the oral care industry, majority of the players are strategizing to expand their business footprint and product reach in the market.

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 Key Takeaways from the Water Flosser Market Study

The water flosser market is characterised by the presence of several well-established players with significant market share, diverse product portfolios, and strong global presence.
In terms product type, the portable & cordless water flosser dominated the market owing to its lightweight and portable feature. As a result, cordless water flosser is mostly preferred while travelling and elderly people for home dental care.
In terms of application, dental clinics application segment dominated the market in the year 2021. A key factor driving the segment is the rising demand for professional dental care as the number of cases of oral diseases rises.
The U.S. holds a noteworthy value share of 86.6% in North America owing to widespread availability of new and innovative specialty oral care products, coupled with high consumer awareness about maintaining oral health.

“Awareness with respect to the importance of dental flossing in order to prevent gum disease and oral infection along with the diverse group of end users including individuals with braces, uneven teeth have been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases, which is anticipated to witness a notable boost in sales over the coming years.,” says an FMI analyst.

Who is winning?

Leading manufacturers of water flosser are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of water flosser globally.

Major players present in the water flosser market 

• Waterpik
• Shenzhen Relish Technology Co. Ltd.
• Aquapick Hydro Floss
• Candeon Technologies Co. Ltd.
• h2ofloss limited
• Oratec Corp
• Koninklijke Philips N.V
• Panasonic Corporation
• Oral-B
• Ginsey Home Solutions
• Gurin Products LLC
• ToiletTree Products Inc.
• S. C. Johnson & Son Inc.
• Jetpik