Toys and Games Market size was valued at US$ 417.5 Bn. in 2021 and the market is expected to reach US$ 844.3 Bn. by 2029, at a CAGR of 9.2% through out the forecast period.

Toys and Games Market Overview:

The Toys and Games market study gives a complete view of the competition, including the market share and company profiles of the worldwide industry's leading competitors. The scope of the research includes a full assessment of the Toys and Games Market, as well as the reasons for variations in the industry's growth across a number of sectors.

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Market Scope:

To validate the market size and estimate the market size by different segments, top-down and bottom-up methodologies are utilized. The research's market estimates are based on the sale price (excluding any discounts provided by the manufacturer, distributor, wholesaler, or traders). Weights applied to each section based on usage rate and average sale price are used to determine percentage splits, market shares, and segment breakdowns. The percentage adoption or usage of the provided market Size in the relevant area or nation is used to determine the country-wise splits of the overall market and its sub-segments.

Segmentation:

In 2021, Electronic Games have a 38% market share by product. Consumer expenditure on video content, virtual reality material, and video game tournaments has dramatically increased as a result of technological advancements. The segment is expanding mostly as a result of the rise of mobile and internet gaming as well as the transition away from digital software delivery. In order to generate leads, provide an engaging gaming experience, and shift the product to a more service-oriented model, several toy manufacturers have substantially invested in the production of content that is focused on their flagship items. These elements are fueling the market's segment growth. Through the projection period, games and puzzles are anticipated to expand at a CAGR of 5%.
 

Key Players:

Primary and secondary research is used to identify market leaders, while primary and secondary research is utilized to determine market revenue. Primary research included in-depth interviews with key opinion leaders and industry specialists such as experienced front-line personnel, CEOs, and marketing executives. Secondary research included a review of the leading manufacturers' annual and financial reports, whereas primary research included in-depth interviews with key opinion leaders and industry specialists such as experienced front-line personnel, CEOs, and marketing executives. Secondary sources are utilized to compute percentage splits, market shares, growth rates, and global market breakdowns, which are then checked using primary data.

The biggest players in the Toys and Games market are as follows:

1. Mattel Inc.
2. Hasbro Inc.
3. Lego Group
4. Takara Tomy Co. Ltd
5. Bandai Namco Holdings Inc.
6. Simba-Dickie Group
7. Spin Master Ltd
8. AOSHIMA BUNKA KYOZAI Co. Ltd
9. Moose Enterprise Holdings Pty Ltd
10. Tru Kids Inc.
11. Namco Bandai
12. Toy Quest
13. Sanrio Company Ltd.
14. Konami Corporation
15. Integrity Toys, Inc.
16. Jakks Pacific

Regional Analysis:

Individual market influencing components and changes in market regulations affecting the present and future market trends are also included in the regional overview of the Toys and Games market analysis. Current and future trends are researched in order to assess the entire market potential and identify profitable patterns in order to get a stronger foothold. The geographical market assessment is based on the present environment and expected developments.

COVID-19 Impact Analysis on Toys and Games Market:

Due to a stop in operations, end-user sectors where Toys and Games are used suffered a fall in growth from January 2020 to May 2020 in a number of countries, including China, Italy, Germany, the United Kingdom, and the United States, as well as Spain, France, and India. This resulted in a considerable decline in the revenues of firms in these industries, as well as in demand for Toys and Games manufacturers, hurting the growth of the Toys and Games market in 2020. As a result of lockdowns and a rise in COVID-19 incidents throughout the world, end-user business demand for Toys and Games has fallen.

Key Questions Answered in the Toys and Games Market Report are:

  • In 2021, which segment accounted for the most share of the Toys and Games market?
  • What is the competitive landscape of the Toys and Games market?
  • What are the key factors influencing Toys and Games market growth?
  • In the Toys and Games market, which region has the most market share?
  • What will be the CAGR of the Toys and Games market during the forecast period (2022-2027)?