The fabric care market is expected to increase at a 5.4 CAGR from 2023 to 2033, from US$ 114.0 billion in 2023 to US$ 193.1 billion in 2033.

Owing to the increasing use of liquid fabric care products, rise in the adoption of washing machines in developing countries, frequent launch of new fabric care products that are compatible with various types of washing machines and the ease of use associated with liquid fabric care detergents as compared to soaps, bars and blocks are some of the key factors driving the demand for fabric care products across the globe.

Furthermore, factors such as a fast growing population, rising per capita spending on domestic cleaning goods, an expanding global FMCG industry, and the developing trend of hygienic personal care are likely to enhance demand for fabric care products over the forecast period.

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Fabric care companies use a variety of marketing methods to grow their market share, revenue, penetration, and client base. Multiple competitors, for example, offer combination deals to enhance sales and profits, product innovation to build brand loyalty, and the introduction of various items in the same product category for different user groups are some of the drivers driving the global fabric care market.

Moreover, packaging plays an important role in protecting and extending the shelf life of a wide range of FMCG products, thus, nowadays, consumers are not only concerned about buying natural & green-label home care, personal care and fabric care products, but are also demanding environment-friendly packaging.

Thus, growing consumer expectations for eco-friendly packaging and consciousness about the detrimental effects of fabric care containers and plastic packaging on the environment are projected to accelerate the growth of the natural fabric care market worldwide. Moreover, the frequent launch of fabric care products that target specific customers, coupled with increasing demand for green products, is creating considerable opportunities in the global fabric care market.

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The global fabric care market is segmented on the basis of regions, which include North America, Latin America, Asia Pacific Excluding Japan (APEJ), Europe, Middle East & Africa and Japan. Among all the regions, the Asia Pacific excluding Japan and Europe regions are estimated to have a substantial value share. In terms of value, APEJ is the most attractive region in the global fabric care market, and is expected to grow at a CAGR of 6.9% over the forecast period. In the global fabric care market, the region is expected to gain 278 BPS during the forecast period.

On the basis of product type, the fabric care market is segmented into fabric detergents, fabric softeners/enhancers, stain removers/bleach and other fabric care products. In 2018, the fabric detergents segment accounted for the highest revenue share of 48.7% in the global fabric care.

Key Players in the Global Fabric Care Market

  • Reckitt Benckiser Group PLC
  • S.C. Johnson & Son Inc
  • Golrang Industrial Group
  • Alicorp S.A.A.
  • RSPL Limited
  • LG Household & Health Care Ltd
  • Wings Corporation
  • Lion Corporation
  • Procter & Gamble Co.
  • Guangzhou Liby Enterprise Group Co., Ltd.
  • Whealth fields Lohmann Guangzhou Ltd.
  • Fabrica de Jabon La Corona;
  • SA de CV
  • Unilever PLC
  • Church & Dwight Co., Inc.
  • Nice Group Co., Ltd.
  • Kao Corporation; Henkel AG & Co. KGaA
  • Guangzhou Blue Moon Industry Co., Ltd.
  • Amway Corporation.

Key Segment

On the basis of product type

  • fabric detergents
  • fabric softeners/enhancers
  • stain removers/bleach
  • other fabric care products

On the basis of form

  • powder
  • dry sheets
  • bars/blocks
  • pacs & tablets
  • other forms

On the basis of nature

  • synthetic
  • organic
  • others

On the basis of sales channel

  • wholesalers/ distributors
  • convenience stores
  • supermarkets/hypermarkets
  • online stores
  • independent small stores
  • other sales channels.

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