Market Overview: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market

According to the latest report from MarkNtel Advisors, the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-2028.  The market research firm is renowned for assessing business performance, product portfolios, operational segments, and developments, providing stakeholders with precise market projections and estimates through a rigorous research process. The report includes a SWOT analysis for ROI feasibility, economic conditions, statistics, and variables supporting strategic market forecasts. Stakeholders receive accurate market insights for informed decision-making.

Our Report on the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Offers Insights into The Following Segments

Clients seeking to invest in this market must be fully aware of its lucrative segments in order to leverage maximum gain. Keeping this in mind, our analyst has categorized the market into numerous segments, based on several factors. These segments are usually based on Product or Service Type, Applications, End-Users, and Others, further sub-categorized for extended benefits. Our report covers each sub-segment and also identifies the one that holds the largest share or has dominated the market in the historical period. 

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Possible Restraint: Strict Regulations on Outdoor Advertising in MEA to Hamper the Market

The stringent regulations in the MEA region regarding billboards & signage have been a challenge for the digital OOH advertising industry as it restricts advertisement at certain places & of a certain type. Regulations related to the visual appearance of the region & obtaining licenses for the advisement is another challenge for retailers & other end-users, which is costly & time-consuming. Moreover, the ban on advertising some products like tobacco, smoking, etc., reduces the number of end-user brands.

-By Type

  • Billboards/LED Screens
  • Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
  • Transit

-By End User

  • Retail
  • Real Estate
  • Financial Services
  • Government
  • Automotive
  • Others (Education, Healthcare, etc.)

-By Location

  • Bus Stations
  • Malls & Facades
  • Airports
  • Taxi
  • Movable Trucks
  • Fuel Stations
  • Trains/Metro
  • Super Markets/Hyper Markets
  • Departmental/Convenience Stores
  • Highways & Bridges
  • Roadside Lamp Posts
  • Roadside Mupis

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Other than such categorization, our reports also locate the geographical areas that are either dominating the market in terms of size or volume or seem promising for the future. Based on demographics, consumer behavior, market supply and demand, and how the market performed in the past few years, the geographical growth of the market among such as 

-By Country

  • The UAE
  • Saudi Arabia
  • Oman
  • Qatar
  • Egypt
  • Morocco
  • Others

Leading Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Players and Their Vision

The report identifies the major players within the market and comprehensively analyses their business approach, patterns, advancements, and factory setup to predict their market presence for the next five years. The data provided after meticulous research has the potential to make even new entrants stand out in the long run. With the right set of data and actionable insights, our research report provides a holistic overview of the market, facilitating investors or stakeholders to put a strong foothold in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) market. The major players profiled in the research report, along with their net worth and valuation in USD, are,

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  • JCDECAUX SA
  • ELAN Media
  • HyperMedia FZ LLC
  • Emirates Neon Group
  • Hills Advertising L.L.C.
  • Elevision
  • Dooha Media
  • Viola Communications
  • Daktronics Inc.
  • NMN Communications
  • Mubashir
  • Primaflex International
  • Lifeonscreen
  • Others

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In case you are interested in this Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, look no further and visit our website now, where you will find not only the description of this particular report but also our recent press release, blogs, and more. You may also contact to our report experts or analysts in case of any doubt. We offer Excel Data Pack, Single User License, Multi User License, and Enterprise License. Place an order now to avail yourself of huge discounts and offers.

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Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.

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