Originally Published on: SpendEdge |A leading CPG company zeroes-in on best-fit contract manufacturers with SpendEdge

Navigating Success Amidst Industry Transformations

The landscape of the jams, jellies, and spreads industry in the US and Canada is undergoing a profound metamorphosis, driven by dynamic shifts in consumer preferences and concerns. A prominent contract manufacturer, grappling with diminishing market shares amid heightened consumer awareness, embarked on a strategic journey to overcome challenges related to sugar, preservatives, and fat content in their products.

Decoding Consumer Dynamics

#InsightsUnveiled #MarketShifts

• Clean-Label Revolution: Observe the surge in demand for "clean-label" products as consumers advocate for ingredient transparency. Fueled by health-conscious consumers, this powerful trend is reshaping product preferences.

• Health-Driven Shifts: With a significant portion of the population addressing weight issues, a pronounced preference for healthier alternatives is emerging. Consumers actively scrutinize ready-to-eat options, seeking products aligned with their health and wellness goals.

• Ethical and Green Momentum: Embrace the momentum towards ethical and green labels—organic, green, vegan, fair-trade, and non-GMO. Public opinion increasingly favors sustainable and socially responsible choices.

• Innovative Flavor Pathways: Respond to the market's appetite for innovation by introducing unique flavors sourced from non-traditional fruits like avocado, chironja, and guanabana.

Tackling Procurement Challenges

#StrategicInterventions #OptimizingOperations

• Navigating Competitive Dynamics: Confront intense competition by adapting and thriving in an evolving landscape. The traditional business model is no longer sufficient; strategic interventions are imperative.

• Procurement Mastery: Leverage SpendEdge's procurement expertise to navigate challenges, enhance profit margins, and reduce operating costs. Consider a strategic shift of cost-intensive operations to low-cost destinations for sustainable growth.

Paving the Way for Seamless Growth

#ExcellenceInAction #BuildingAlliances

• Holistic Evaluation: Utilize SpendEdge's refined 18-year market research methodology. Meticulously evaluate factors such as plant locations, equipment types, and quality certifications to understand each potential contract manufacturer's operational and functional capabilities.

• Strategic Shortlisting: Our procurement specialists, aligned with your business requirements, identify and validate key contract manufacturers. Craft a tailored shortlist of five, designed to meet your specific objectives.

• Timely Execution: Recognize the urgency and expedite the entire procurement exercise. Engage promptly with a shortlisted contract manufacturer, witnessing promising early results.

Connect for Uninterrupted Growth

#FutureSuccess #LeadingTheIndustry

If you operate in the food and beverage industry, navigating challenges and seeking growth avenues, connect with SpendEdge's sourcing analysts. Elevate your organization's trajectory with procurement best practices and cultivate partnerships with the most suitable contract manufacturers.

Contact us.