Global Wireless Mouse Market Insights

Wireless Mouse Market size was valued at USD 3.62 billion in 2021 and is poised to grow from USD 3.9 billion in 2022 to USD 6.61 billion by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

Constant product and technological innovations and advancements, such as extended battery life and improved product design, by several key players are the major factors driving the market expected to drive the market growth during the forecast period. In addition, computer technology is transforming rapidly, and many new innovative products are being introduced to the global market. As a result, the mouse is also changing rapidly along with advancements in wireless technologies. For instance, in June 2021, Switzerland based firm Logitech launched its G PRO Wireless Gaming Mouse, which is the first product to feature a new and latest carbon impact level. In addition, according to the UK Interactive Entertainment Association games audience was estimated from nearly 2.2 billion to 2.6 billion people across the globe which utilizes wireless mouse for playing video games on their desktop.

 

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The adoption of developed wireless technologies is gaining traction in the electronics industry, as these developed devices offers hassle-free and flexible functionality as per our convenience. These devices include wireless mouse which are widely accepted and employed for personal and business use. Since they provide quick response and free movement as compared to the standard wired mouse that is connected through a cable. Due to the wide acceptance and continuously growing development the global wireless mouse market is expected to have a positive impact throughout the forecast period.

The rising popularity of video games owing to ease of access to high speed internet connection and compatible hardware is also expected to boost the market demand in the coming years. Moreover, due to the extensive growth in the gaming subscription across the globe, major manufacturers including Logitech and Razer are mainly focusing on technologically advanced devices to meet application specific requirements.

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Global Wireless Mouse Market Segmental Analysis

Global wireless mouse market is segmented on the basis of product type, distribution channel, and region. By product type, the market is segmented into radio frequency mouse, Bluetooth mouse, and others. By distribution channel, the is bifurcated into offline and online. By region, the market is divided into North America, Europe, Asia Pacific, Latin America, and MEA.

Wireless Mouse Market Analysis by Product Type

By product type, the radio frequency mouse segment held the largest market share in 2022. Rising focus of companies on improving design, clicks, and battery life is expected to boost the segment growth during the forecast period. In addition, growing investment on R&D by prominent market players to create and launch highly advanced and adoptable wireless mouse and to strengthen their market position is also projected to fuel the growth of the segment. For instance, in April 2020, Logitech Company launched a light synchronous new g203 gamingmouse with high performance, classis design, and at a very attractive and affordable price.

Wireless Mouse Market Analysis by Distribution Channel

By distribution channel, the offline segment dominated the market with a health share contribution in 2022. The rising number of retail stores in emerging nations such as India, Brazil, China, and Indonesia, is expected to fuel the sales of wireless mouse through offline channels over the forecast period. According to our findings, around 60% of American residents prefer buying products from offline stores. Furthermore, increased product visibility along with the presence of major prominent players in the developing nations through newly established business units is expected to impact the segment growth positively.

 

Global Wireless Mouse Market Regional Insights

North America dominated the global wireless mouse market with a significant market share in 2022 and is set to continue its position throughout the forecast period. Increasing number of professional video gamers and their rising expenditure on the gaming products is the major driving factor of the market in the region.

Furthermore, Asia Pacific is expected to be the fastest growing region with a moderate market share over the forecast period. Rising product penetration and growth in the consumer disposal income levels in the developing nations is likely to be the key factor driving the segment growth during the forecast period. In addition, rapid growth in the number of retail outlets of several brands across the globe in countries like India, Brazil, and China. Additionally, rapid expansion in the corporate sector in the region is also expected to have a positive impact on the growth of the market in the near future

 

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