The Challenge : The Client is a leading automotive player in Saudi Arabia. The client was keen to evaluate the potential of an Automotive E-commerce led venture in the Kingdom
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The key stakeholders believed it would make a business case for them only if the size of aftermarket business is significant and offers sustainable and profitable growth
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Glasgow Research & Consulting helped the client in mapping aftermarket demand, identify the high potential services
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Deep-dive for selected products. Estimation of passenger car select component market size, forecasts and relevant breakdown / usage characteristics. Map distribution channels, estimated respective share & customer service behaviour. Supply side market shares. Changing Consumer habits assessment of the workshops and B2C buyers
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Glasgow Research & Consulting market intelligence was based on a mix of primary and secondary information. In particular, the consulting team conducted interviews and discussions with leading and relevant market players and industry experts.
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Automotive Aftermarket Services including roadside assistance market in KSA (Oil and filter change, Fuel, Tire services, Battery, Carwash)
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Current and future trends – but not limited to Service Centres vs. Mobile Van Services; roadside assistance market; Car TCO (Cost to Own) in KSA
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The approach to work leveraged strong Glasgow Research & Consulting understanding of the market dynamics driving country aftermarket demand, coupled with the internal knowledge and expertise on aftermarket distribution channels, to build a set of assumptions and scenarios which were validated by interviews and discussions with industry experts.
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Glasgow Research & Consulting was key to help the client in sizing the market opportunity (for select products) and find the Saudi customers appetite to download the app and potentially book the services
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We helped the client to take a differentiated route and modify the offering at market entry stage
About Us:
Glasgow Research & Consulting clients are Global Fortune 500 companies, regional conglomerates and entrepreneurial ventures.
The ability to anticipate competitors’ moves and analyze markets is key to winning in the Middle East & Africa region. Our biggest pride comes from helping international companies to be successful in emerging markets.
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Website : https://www.glasgowinsights.com
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