Egypt Beauty and Personal Care Market Insights:

According to MarkNtel Advisors, Egypt’s Beauty and Personal Care Market are projected to grow at a CAGR of around 8.1% during the forecast period, i.e., 2023-28. In Egypt, the young generation has always been an active consumer of personal care and beauty products due to the aspiration to look good and presentable. The millennials have always been active consumers of personal care and beauty products due to the aspiration to look good and presentable and this has increased the adoption of beauty and personal care products in the nation over the past years.

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Egypt Beauty and Personal Care Market Definition:

Personal care and cosmetics include any product which is applied to the external part of the body such as skin, nails, hair, lips, oral cavity, etc. to keep them clean, prevent bad odor, and protect from germs. They include bath soaps, dental care products, shampoos, toothpaste, perfumes, lotions, hair dyes, lipsticks, cosmetics, creams, deodorants, sunscreens, fragrances, etc. On the other hand, cosmetics are chemical compounds used for the enhancement of the appearance of a person.

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Possible Restraint

Wealth Imbalance Among Egyptians to Hamper the Growth of Beauty and Personal Care Products in Egypt

There is huge income inequality in Egypt, as per World Inequality Database 2021 report, 10% of Egyptians obtained about 50% of the total national income, which means that 90% of the population received only 50% of the country’s national income. This income disparity is leading to an opportunity loss for beauty and personal care product manufacturers as the major population of the country does not have the desired level of disposable income. The low disposable income of individuals is considerably affecting their purchasing power and is hampering the sales of cosmetic products which fall under the category of non-essential items.

Egypt Beauty and Personal Care Market Segmentation:

-By Type

  • Personal care
  • Cosmetic products

-By Distribution Channel

  • Speciality Stores
  • Large & Small Retail Stores
  • E- Commerce Platforms

Egypt Beauty and Personal Care Market Geographically Analysis:

-By Region

  • East
  • West
  • South
  • Central

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Egypt Beauty and Personal Care Leading Companies:

  • Marico Ltd
  • Procter & Gamble Company
  • Uniliver PLC
  • Henkel PDC Egypt SAE
  • L’Oréal Group
  • Avon Inc
  • Kao Corporation
  • Ori Flame Cosmetic S.A.
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • Others

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