Middle East and Africa Digital Experience Platform Market research report predicts the size of the market with respect to the information on key merchant revenues, development of the industry by upstream and downstream, industry progress, key companies, along with market segments and application. Data Bridge Market Research analyses that the digital experience platform market was valued at USD 2981.53 million in 2021 and is expected to reach the value of USD 9774.69 million by 2029, at a CAGR of 16.00% during the forecast period of 2022 to 2029.
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A confluence of factors has led many companies to start radically reengineering their business practices to be extremely customer-oriented:
- Digital channels (web, mobile, and social media) have become the dominant ways customers interact with companies.
- Those customers expect great experiences like Google, Apple, and Facebook.
- Social media in particular provides unstructured ways for customers to engage with and influence public sentiment for companies.
- Mobile devices provide location and immediacy, giving companies more ways to keep in touch with customers.
- Data insight is making it possible to target an audience segment of one person with a highly personalized experience.
- Digital technology makes it possible for upstarts to disrupt traditional industries: WealthFront for wealth management, LendingClub for financial products, and the oft-cited Uber and Airbnb in transportation and lodging—and all deliver a much better customer experience.
As you can see, digital technologies contribute both to the risk (e.g. upstarts) and the opportunity (digital transformation) companies are facing.
Component
- Platform
- Services
Product Type
- Customer Identity Management Software
- Transaction Monitoring Software
- Currency Transaction Reporting Software
- Compliance Management Software
- Others
Organization size
- Large Organization
- Small & Medium Organization
Deployment
- On-premise
- Cloud
Application
- Business to Customer
- Business to Business
Vertical
- Retail
- BFSI
- Travel & Hospitality
- IT & Telecom
- Healthcare
- Manufacturing
- Media and Entertainment
- Education
Digital experience refers to the interaction between a user and an organization. The users of an organization include customers, partners, or employees. User experience is crucial for any business as it helps the companies to understand customer requirements, new trends in the market, innovations, and new technologies. These enable businesses to develop their products (or services, solutions, and offerings).
Digital experience platforms help in managing the digital experiences across different platforms where the customers can interact with the businesses. It is a software platform that helps organizations to advance their potential relationships with customers, prospects, partners, employees, and other audiences of the company. According to Gartner, the digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery, and optimization of contextualized digital experiences across multi-experience customer journeys.
Highlight of Table of Content:
§ Chapter 1: Market overview
§ Chapter 2: Middle East and Africa Digital Experience Platform Market Analysis
§ Chapter 3: Regional analysis of the Middle East and Africa Digital Experience Platform Market
§ Chapter 4: Market segmentation based on types and applications
§ Chapter 5: Revenue analysis based on types and applications
§ Chapter 6: Market share
§ Chapter 7: Competitive Landscape
§ Chapter 8: Drivers, Restraints, Challenges, and Opportunities
§ Chapter 9: Gross Margin and Price Analysis
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The major players covered in the report Middle East and Africa digital experience platform market are Adobe, Oracle, Sitecore, Episerver, SAP SE, HCL Technologies Limited, Salesforce.com, Inc., Open Text Corporation, Liferay Inc., SDL plc., Wipro Limited, Accenture, Infosys Limited, among other domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Profound Questions Answered in this Report:
· What is the growth rate of various stages in the value chain of the industry?
· Which region has the highest growth rate and size of the emerging market by value in 2022?
· Who are the competitive players in Middle East and Africa Digital Experience Platform Market?
· Which region has the largest share and degree of competition in the industry?
· What is the CAGR of the market during the forecast period 2022 to 2029?
· Which region is expected to hold the highest market share for the market?
· What is the main driver of the Middle East and Africa Digital Experience Platform Market?
· What is sales volume, revenue, and price analysis of top players of the market?
· What are the market opportunities and threats faced by the vendors in the industry?
· What has been the impact of COVID-19 on the Middle East and Africa Digital Experience Platform Market?
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