The U.S. potato chips market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.2% from 2021 to 2028 and is expected to reach USD 12,361.06 million by 2028.

Market Analysis and Insights: U.S. Potato Chips Market

The U.S. potato chips market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.2% from 2021 to 2028 and is expected to reach USD 12,361.06 million by 2028. Increasing demand for ready-to-eat snacks owing to busier lifestyle and the availability of various flavors in potato chips will likely to drive the market growth.

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Potato chips are commonly served as a snack, side dish, or appetizer. Basic chips are cooked and salted; additional varieties are manufactured using various flavorings and ingredients including herbs, spices, cheeses, other natural flavors, artificial flavors, and additives.

The chips packets are usually filled with nitrogen gas to prolong the chips' life or to avoid staling the food. In addition, crunchy sound made while eating the chips acts as a major factor driving the consumption as consumers find it attractive. Thus, the crunchier the chips, the more they are likely to be enjoyed by the consumers. Factors that are driving the growth of the U.S. potato chips market are increased consumption of snacks in the U.S., availability of various flavors of potato chips, cost effectiveness of potato chips, and consistent launches of a variety of potato chips. However, availability of other forms of snacking items may restrain the growth of the market.

U.S. Potato Chips Market Scope And Market Size

• On the basis of product type, the U.S. potato chips market is segmented into baked, fried, dried, and others. Dried is further segmented into sun dried and air dried. In 2021, fried segment is expected to dominate the market due to increase in consumption of fried potato chips owing to busy lifestyle of consumers. In addition, increase in demand for crispy snacking items also drives the segment.
• On the basis of type, the U.S. potato chips market is segmented into extruded, diced, and others. Diced is further segmented into with skin and without skin. In 2021, diced segment is expected to dominate the market as consumers get various options in diced potato chips for example –with skin and without skin, which attracts the consumers and diced potato chips are less expensive as compared to others, which further drives the segment growth.
• On the basis of source, the U.S. potato chips market is segmented into russet potatoes, yellow potatoes, white potatoes, red potatoes, purple or blue potatoes., fingerling potatoes, new potatoes, and others. In 2021, russet potatoes segment is expected to dominate the market owing to the health benefits of russet potatoes, such as improved heart, metabolism, bone health, and others.
• On the basis of flavour, the U.S. potato chips market is segmented into regular, single flavor, and blended flavor. In 2021, regular segment is expected to dominate the market as consumers prefer simple and simply salted snacking items, which can help their hunger.
• On the basis of category, the U.S. potato chips market is segmented into organic and conventional. In 2021, conventional segment is expected to dominate the market due to increase in demand for conventional potato chips in the U.S. as conventional potato chips are cheap and easily available as compared to organic chips.
• On the basis of packaging size, the U.S. potato chips market is segmented into < 10 OZ, 10 -20 OZ, 20 – 30 OZ, and > 30 OZ. In 2021, < 10 OZ segment is expected to dominate the market as these potato chips are easily available in any retail store and in supermarket, thus it is easier for consumers to buy the product. Plus, the price of < 10 OZ sized potato chips is less as compared to others.

Competitive Landscape and U.S. Potato Chips Market Share Analysis

U.S. potato chips market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to U.S. potato chips market.

Key Players

Some of the major players operating in the U.S. potato chips market are Calbee North America, Frito-Lay North America, Inc. a Division of PepsiCo, Utz Quality Foods Llc, Martin's Snacks, Great Lakes Potato Chips, Herr Foods Inc., Kellogg NA Co., Wise Snacks, J.R. Simplot Company, Cape Cod Chips, Popchips, Siete Family Foods, Old Dutch Foods, Inc., Dieffenbach's Potato Chips and The Good Crisp Company, Inc. among others, domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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MAJOR TOC OF THE REPORT

Chapter One: Introduction

Chapter Two: Market Segmentation

Chapter Three: Market Overview

Chapter Four: Executive Summary

Chapter Five: Premium Insights

Chapter Six: U.S. Potato Chips Market Share Analysis

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https://www.databridgemarketresearch.com/toc/?dbmr=us-potato-chips-market

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