The Customer Journey Analytics Market is divided by Type, and by Application. Players, stakeholders, and other contributors in the international Customer Journey Analytics Market. It will be able to gain the upper hand as they use the report as a powerful resource. This Customer Journey Analytics Market report divides the global Customer Journey Analytics Market comprehensively and delivers the closest approach to the profits for the overall market and the sub-segments across different verticals and regions. This report helps stakeholders understand the pulse of the Customer Journey Analytics Market and gives them knowledge of key market drivers, limitations, challenges, and opportunities. Moreover, this report will help stakeholders to understand opponents better and gain more insights to better their position in their industries.

Customer Journey Analytics Market by Component, Organization Size, Deployment Mode, Data Source, Application (Campaign Management & Product Management), Vertical (BFSI, Retail & eCommerce, & Telecommunications and IT), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the region)

Market Overview

The global customer journey analytics market is anticipated to reach USD 25.5 billion by 2021 and growing at a CAGR of 20.43% during the forecasting period, 2021-2028.

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Various factors such as the growing need to provide seamless customer experience, a higher focus on better customer engagement strategies through omnichannel, and adoption of advanced analytics solutions to leverage the increasing customer data and reduce customer churn rate, are expected to drive the demand for customer journey analytics solutions and services.

The growing need to provide a better customer experience to drive the need for customer journey analytics is the major driver Customer Journey Analytics Market. The recent technology and digital transformation boom have led to a customer revolution in terms of changes in buying behaviors, choices, and modes. Customers no longer base their loyalty on price or product. Instead, they stay loyal to companies due to the experience they receive.

Key Findings

·         The global Customer Journey Analytics Market is segmented into Component, organization size, deployment mode, data source, application, vertical, and geography.

·         Application segment is segmented into Campaign Management & Product Management.

·         Vertical segment is segmented into BFSI, Retail & eCommerce, & Telecommunications, and IT.

·         Geographically, the global Customer Journey Analytics market is sub-segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America and insights are provided for each region and major countries within the regions


Competitive Landscape

Key players in the global Customer Journey Analytics market are

·         Oracle

·         Adobe

·         Salesforce

·         NICE

·         SAP

·         Google

·         Microsoft

·         Genesys

·         Cisco

·         Teradata

·         Alterian

·         [24]

·         Pointillist

·         BryterCX

·         inQuba

·         Kitewheel

·         Verint

·         Thunderhead

·         Servion

·         CallMiner

·         NGDATA

·         Acoustic

·         FirstHive

·         CaliberMind

·         Amperity

·         Cerebri AI.

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Recent Developments

The companies have come up with various promotional activities in from of launch, investments, acquisitions, and others, for instance:

In November 2020, SAP completed the acquisition of Emarsys, an omnichannel customer engagement platform provider. The Emarsys products will be added to the SAP Customer Experience portfolio. The addition of Emarsys products in the SAP Customer Experience portfolio will enable SAP to engage customers and deliver hyper-personalized, omnichannel engagements in real-time.

Reasons to Acquire

·         Increase your understanding of the market for identifying the best and suitable strategies and decisions on the basis of sales or revenue fluctuations in terms of volume and value, distribution chain analysis, market trends, and factors

·         Gain authentic and granular data access for the Customer Journey Analytics market so as to understand the trends and the factors involved behind changing market situations

·         Qualitative and quantitative data utilization to discover arrays of future growth from the market trends of leaders to market visionaries and then recognize the significant areas to compete in the future

·         In-depth analysis of the changing trends of the market by visualizing the historic and forecast year growth patterns

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