The brain health supplements market comprises dietary supplements that are focused on enhancing cognitive functions such as memory, concentration, motivation, attention span, and other higher brain functions. These supplements are marketed for their capability to support brain functions, promote neuroplasticity, boost energy levels, and improve mood. The supplements contain herbal extracts and natural compounds that act as precursors for neurotransmitters like acetylcholine, serotonin, dopamine, and norepinephrine.

Global brain health supplements market is estimated to be valued at US$ 9.0 Bn in 2024 and is expected to exhibit a CAGR of 8.5% over the forecast period 2023 to 2030.

Brain health supplements provide cognitive benefits and support optimal brain functioning. Regular intake of brain health supplements helps enhance memory, focus, mental clarity, and reduces stress and anxiety levels. Growing health consciousness among consumers pertaining to brain health and prevention of age-related cognitive decline is fueling the demand for brain supplements. Rise in stress levels, sedentary lifestyles, inadequate sleep patterns, and unhealthy diets negatively impact brain functions and increase the risk of neurological diseases like Alzheimer’s and dementia. Increasing health concerns is prompting consumers to opt for brain health supplements to strengthen and safeguard brain health.

Key Takeaways

Key players operating in the brain health supplements market are Alternascript, Accelerated Intelligence, Liquid Health, Health Via Modern Nutrition Inc., Natural Factors USA, Onnit Labs, Inc., Purelife bioscience Co., Ltd., Quincy Bioscience – The Makers of Prevagen, Cerebral success, Amway Corp., Puori, Ocean Health Pte Ltd., Schiff.

North America dominates the global brain health supplements market owing to a health-conscious population and rising awareness regarding cognitive disorders. Increasing availability of innovative brain supplement products with improved formulations offers lucrative growth opportunities.

The burgeoning aging population worldwide suffering from cognitive issues like Alzheimer’s is fueling the demand for brain health supplements globally. Manufacturers are expanding to untapped emerging markets of Asia Pacific and Latin America to tap the growth potential.

Market drivers

Rise in stress levels and neurological disorders like depression, anxiety due to unhealthy lifestyles is a major market driver. Regular intake of brain supplements helps alleviate stress and reduce the risk of neurological diseases. Growing health consciousness among young consumers regarding brain optimization and cognitive enhancement is boosting the brain health supplements market. Busy schedules and hectic lifestyles have disrupted sleep cycles which negatively impacts mental performance. Brain supplements that promote better focus, attention and relaxation are gaining traction among young working professionals.


PEST Analysis

Political: The market is influenced by regulations set for supplement products and dietary ingredient standards.

Economic: Consumer disposable income and willingness to pay premium for health supplements impact spending.

Social: An aging population and rising health awareness drive demand for brain health products tackling issues like memory loss.

Technological: Advancements in delivery mechanisms, active ingredients and cognitive assessment tools assist product development for better efficacy.

Geographical regions with concentrated value

North America accounts for the largest share of the global market currently due to rising aging population, prevalence of lifestyle diseases and health awareness. The United States contributes significantly to the region's market size.

Fastest growing region

Asia Pacific is projected to register the fastest growth over the forecast period led by counties like China and India. This can be attributed to growing elderly population, rise in lifestyle diseases, increasing income, health awareness and western influence in dietary habits.

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