The global cosmetic wipes market is projected to grow at a staggering 5% value CAGR, reaching US$ 950 Million, following an assessment period ranging from 2022–2032. As per a newly published report on this industry by Fact.MR, a valuation of US$ 581.91 Million has been anticipated during FY 2022.
From 2017–2021, demand for cosmetic wipes flourished at a growth rate of 4.3%, concluding at US$ 565.73 Million. Demand for cosmetic wipes has continued to grow, especially due to rising disposable incomes and boosting consumer spending power. It has enabled consumers to use convenient products that were once considered non-essential.
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Cosmetic wipes are popularly known as tissues used for face cleansing purposes. Undoubtedly, they are pocket-friendly and easy to use. They also come in handy packages with various aromas that gives a refreshing feeling to the user. Wipes allow performing daily tasks in substantially less time for most people who are quite held up in their day-to-day activities due to extreme job pressure and increased children activities.
Cleansing and makeup removal wipes continue to be the most profitable segment, accounting for 40% of global revenue. In recent years, the cosmetic industry has witnessed significant transformation due to the introduction of color cosmetics. This has increased the consumption of cosmetics across different age groups and has given rise to the demand for beauty wipes.
Moreover, due to the harsh nature of chemicals used in many cosmetics, dermatologists recommend following a proper skincare routine, starting with proper makeup removal. Makeup removal wipes not only act as cleansers but also hydrate the skin and restore its natural properties to prevent potential skin disorders. As a result, major manufacturers are focusing on manufacturing natural makeup removal wipes that have low chemical content. This is expected to drive demand for moisturizing cosmetic wipes, exfoliating wipes, and non-woven fabric cosmetic wipes over the coming years.
Key Takeaways from the Market Study
Global cosmetic wipes market to expand nearly 1.6x from 2022–2032
Application as cleansing and makeup removal ipe is the most sought-after component, flourishing at a 5.1% CAGR
By Material type, the absorbent cotton cosmetic wipes segment is likely to register a CAGR of ~5%
Europe to emerge as one of the most opportunistic markets, witnessing a significant growth rate throughout the forecast period 2022–2032
Key Segments in Cosmetic Wipes Industry Research
By Product :
Cosmetic Wet Wipes
Cosmetic Dry Wipes
By Material Use :
Absorbent Cotton Cosmetic Wipes
Non-woven Fabric Cosmetic Wipes
By Application :
Cleansing & Makeup Removal Cosmetic Wipes
Moisturizing Cosmetic Wipes
Exfoliating Cosmetic Wipes
By Distribution Channel :
Modern Trade
Specialty Stores
Medical Stores & Pharmacies
Online Retail
By Region :
North America
Europe
East Asia
South Asia
Oceania
Middle East & Africa
Latin America
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Competitive Landscape
The global market is highly fragmented with the presence of a large number of local and regional players. Market players are concentrating on product launches to broaden their market footprints.
In March 2022, Procter & Gamble created a new Specialty Beauty division for high-end products under its global P&G Beauty business. Brands under the new umbrella will include P&G’s big three recent acquisitions, Ouai, Tula Skincare, and Farmacy, as well as the 2018 purchase of First Aid Beauty.
In September 2021, Nice-Pak Products, a prominent player manufactures facial cleaning towelettes which are designed for easy and effective make-up removal. The company uses plant-based fibers to manufacture these wipes which are 100% sustainable to provide superior cleaning.
In December 2021, Kylie Skin introduced its new line of Makeup Removing Wipes. These towelettes are safe for sensitive skin and enable the users to wipe away waterproof eye, lip, and face makeup.
Major Key players:
Procter & Gamble
Johnson & Johnson
Kimberly Clark
Nice-Pak Products
Rockline Industries
Albaad Massuot
Beiersdorf
Lenzing
Diamond Wipes International
Essity
More Insights Available
Fact.MR, in its new offering, presents an unbiased analysis of the global Cosmetic Wipes market, presenting a historical analysis from 2017 to 2021 and forecast statistics for the period 2022–2032.
The study reveals essential insights based on Product (Cosmetic Wet Wipes, Cosmetic Dry Wipes) Material Use (Absorbent Cotton, Non-woven Fabric) Application (Cleansing & Makeup Removal Cosmetic Wipes, Moisturizing Cosmetic Wipes, Exfoliating Cosmetic Wipes) Distribution Channel (Modern Trade, Specialty Stores, Medical Stores & Pharmacies, Online Retail) across five major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa).
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