United States Outdoor Power Equipment Market Analysis

Market Research Future (MRFR), United States Outdoor Power Equipment Market Size was projected at USD 28.19 Billion in 2023. The United States Outdoor Power Equipment Market industry is projected to grow from USD 29.66 Billion in 2024 to USD 42.36 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.56% during the forecast period (2024 - 2032). 

The United States boasts a well-established and mature outdoor power equipment market. Homeownership rates, large yards, and a strong DIY (Do-It-Yourself) culture contribute significantly to the market size. The demand for riding lawn mowers, snow blowers, and power tools like chainsaws and leaf blowers is particularly high. However, the market also faces challenges from saturation in some product categories and competition from low-cost manufacturers.

United States Outdoor Power Equipment Market Summary

Outdoor power equipment refers to a wide range of machines and tools designed for various outdoor tasks and activities. The rising adoption of battery-powered outdoor power equipment for maintaining lawns and gardening activities, increasing demand for landscaping services, and increasing interest of homeowners in gardening activities are the key factors driving the growth of the market. However, high maintenance costs and the availability of outdoor power equipment at lease are likely to hinder the growth of the industry. The market provides a range of opportunities for manufacturers to concentrate on the development of smart and connected outdoor power equipment.

Mowing the Way for Growth: Drivers of the Market

One of the primary drivers is the increasing interest in homeownership and outdoor living spaces. Homeowners are investing more time and resources into maintaining their lawns and gardens, creating a demand for equipment like lawnmowers, trimmers, and edgers.

Another key factor is the rising popularity of landscaping services. As people lead busier lives, they are increasingly turning to professional landscapers for yard maintenance. This professional segment relies heavily on outdoor power equipment for efficient and high-quality service.

Outdoor Power Equipment Industry Key Players

Major players in the United States Outdoor Power Equipment Market include

  • Husqvarna (Sweden)
  • Deere & Company (U.S.)
  • Honda Motor Co., Ltd. (Japan)
  • Blount International, Inc. (U.S.)
  • The Toro Company (U.S.)
  • STIHL Holding AG & Co. KG (Germany)
  • Stanley Black & Decker Inc. (U.S.)
  • Makita Corporation (Japan)
  • MTD Products (U.S.)
  • Emak S.p.A. (Italy)
  • Techtronic Industries Co. Ltd. (TTI) (Hong Kong)

United States Outdoor Power Equipment Market Segmentation

The outdoor power equipment industry has been segmented into products, power sources, and application.

By product, the United States Outdoor Power Equipment Market has been segmented into cordless and rope power tools.

By power source, the United States Outdoor Power Equipment Market has been segmented into electric, battery, and others.

By applications, the United States Outdoor Power Equipment Market has been segmented into household and commercial.

United States Outdoor Power Equipment Market Drivers:

Landscaping companies, agriculture, forestry, and construction industries are major consumers of outdoor power equipment, as they rely on these tools for various operations.

Technological Advancements: Advances in technology have led to more efficient, fuel-efficient, and environmentally friendly outdoor power equipment. Electric and battery-powered equipment is gaining popularity due to its lower emissions and reduced noise levels.

Sustainability and Environmental Concerns: Environmental regulations and consumer awareness of sustainability have prompted manufacturers to develop eco-friendly outdoor equipment with reduced emissions and noise levels.

Regional Analysis

The segments covered in the Outdoor Power Equipment Market report are analyzed concerning four main regions – North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

The market for outdoor power equipment in APAC is projected to rise at the highest level of CAGR during the forecast period. Increasing investment in residential and infrastructure markets is estimated to bolster the construction industry, which will, in turn, push the use of outdoor power equipment in APAC. Japan is home to several outdoor power equipment and small gas engines manufacturers like Honda, Yamabiko, Fuji Heavy Industries, Kawasaki, and Yamaha. China is investing significantly in infrastructure development and urban planning. This investment in the construction sector is the key driver of the growth of the market. With increasing urbanization in India, there has been a high demand for outdoor power equipment that can support the construction industry in various urban development projects.

Cultivating a Greener Future

The United States Outdoor Power Equipment Market is undeniably a growing and dynamic sector. As the focus on sustainability intensifies, the market is likely to see a continued shift towards environmentally friendly options. By embracing technological advancements and prioritizing user needs, the United States Outdoor Power Equipment Market is positioned to cultivate a greener and more convenient future for lawn and yard maintenance.

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