"We are aware that all eyes will be focused on Rock Band and Guitar Hero sales as the music/dance genre has been closely observed by many people this time around," said Frazier. "Both titles landed within the top 10 titles of the month. And at the level of item for all devices, The Beatles: Rock Band was third, in the race behind Halo 3: ODST and Madden nfl 24 coins while Guitar Hero 5 was fourth. "The Beatles: Rock Band achieved this degree of success thanks to an average retail price increase of 130 percent over the retail price of the entire software. The revenues for Rock Band and Guitar Hero helped the dance/music genre achieve an average of 72 percent in dollar growth over September 2023."

Some analysts were less enthusiastic on The Beatles' showing. "What's interesting is the low dollar amount for the two games, which were on for a whole time," Wedbush Morgan's Michael Pachter stated to MMOexp. "The two games combined were below $100 million, and I had predicted that $210 million would be the target."

Fraizer was able to see another bright spot in the numbers for the month. "Madden NFL 24 was able to make gains in the month," she said. "Although it was it was launched in August, the title sold 19.9% less units than the predecessor year before, but with the subsequent month that saw sales this month, the deficit has diminished to 13 percent which is a good sign for the title throughout the Christmas season."

But there are a few analysts who are as optimistic as Fraizer. Electronic entertainment Design and Research director of analyst services Jesse Divnich thinks there could be shadows on the horizon. He said to MMOexp, "What we witnessed in the final month of September saw a significant decline in core hardware as well as software sales, suggesting that the excitement surrounding price cuts for the PS5 as well as Xbox 360 hardware price cuts ended faster than we anticipated."

Divnich added, "In addition, the amount of games bought as a result of the hardware sales was less than normal. This indicates that the bulk of the revenue generated by the industry in September was based on the back of price reductions for hardware. This is disappointing because it suggests that consumers do not have the motivation to buy the most popular software titles, which is an important driver for overall holiday sales. Since this information is now available and available, it's likely that sales in October are less than anticipated."The former Cleveland Browns running back Jim Brown's lawsuit with Electronic Arts over his unnamed likeness that was featured as a character in Madden NFL games has been dismissed however the litigation is in no way finished. Over the last 3 months, there have been three brand new similarity lawsuits involving the various sports games of the publisher have been filed across the country.

"If it is in the court's favor would you like to suggest a recess of 10 minutes so that I can walk?"

Brown was not the sole Cleveland sports star who has a problem over Electronic Arts' Madden NFL franchise. In July John Big Dawg Thompson (yes it's his official name) the mask-wearing pack head of the Cleveland's Dawg Pound and Dawg Pound, made a complaint with EA at the Cuyahoga Country Court of Common Pleas, seeking compensation for the alleged illegal and non-licensed usage of the big Dawg identity for Madden NFL 24.

Awarded the title of Pro Football Hall Of Fame's first Hall of Fans class in 1999 Big Dawg wears a dog-eyed, bug-eyed mask and a hardhat in orange, an over-sized dog bone, as well as an official Cleveland Browns jersey that reads "98." The same fan dressed in the "92" jersey is visible on the screen of Madden NFL 24 within the exact area of the Cleveland Browns' stadium where Thompson appears in the team's home games. Thompson wants damages that exceed $25,000 and demands that EA be barred from selling Madden 24 coins or making use of Big Dawg as a Big Dawg persona without authorization in the near future.