A title tag (also called title element, technically) is one of the most important things you give to a search engine spider and its algorithm. It should ideally be a brief and precise description of what your website is all about and the content that a user can hope to find. Title tags are not just important for search engines but also for the benefit of users. There are three dimensions in which a title tag generates value and these are relevancy, browsing and the results that search engines produce. 29 Typically, search engines are only interested in the first 50-65 words of your title tag, so the first thing you will need to be careful about is the length of your title tag. Remember, title tags are not an introduction to your website, they are a summary responsible for attracting users and helping search engines understand how relevant your website is in relation to keywords found in the queries users make on search engines. If you are involved with multiple keywords then you might need to stretch the limit to pursue better rankings and it would be better to go longer. Another little tweak to help you with rankings is to try and get your important keywords as near to the start or opening of the title tag as possible. It will increase the chances of users actually clicking through to your website when they see your page listed in search results. 

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