SEO or Search Engine Optimization is the process or science (and sometimes art in itself) of maximizing the visibility of websites in search engines, in the results they generate, and getting the optimum level of relevant traffic directed to one’s site, thus the word optimization is used. This involves a lot more than one would have guessed, from the way that a site is structured, the manner in which it connects to other websites, to the words used in the main areas of the website. It is common knowledge and now statistically proven that the higher up or earlier a website appears on a search engine results page, the more traffic it is likely to get from the users of that search engine. The second factor to influences traffic is the frequency of appearance on the results page, or how many times a certain website appears on a search engine’s results page. The primary or basic goal of search engine optimization is to maximize both these aspects of appearance to direct more traffic toward a website from a search engine. Search engines use internet bots called ‘crawlers’ or ‘spiders’ to index websites on the World Wide Web and keep their indexes updated. Pay after placements courses in Pune often emphasize the importance of buyer personas, equipping marketers with the tools and techniques to create accurate and actionable profiles.

         This process is called crawling or to put it in easier terms, crawling is the process of reading and cataloguing websites on the internet. In collaboration with these spiders, algorithms are written to generate results from the indexes created by these internet spiders. The process or methods through which, firstly, a website is made easier to index for a search engine’s spiders and secondly, made as responsive as possible to the algorithms of search engine, is what a large part of search engine optimization is all about. Remember, SEO deals with improving the ‘organic’ or ‘natural’ results that a search engine generates for one’s website. Organic here means that the results are not optimized through paying the search engine as is done in ad-based optimization to get paid or sponsored results, which involves a different set of strategies or tactics, as well as payment. That is another search engine marketing methodology altogether.

Although it is possible and necessary to generate traffic, get recognition, and build interest for your website through social media, advertising, and other forms of traffic to attract visitors to a website, search engines are the backbone of any website’s publicity and visibility. This is due to two major reasons. Firstly, search engines are the virtual highways through which the majority of internet traffic flows and finds its destinations. According to Forbes magazine, at the end of 2013, Google made up 40% of all internet traffic. And that is just Google alone.Pay after Placement courses in Pune typically cover advanced segmentation strategies, empowering marketers to achieve a higher level of precision in their targeting efforts. So if a website is not doing well in its relationship with search engines, it is literally missing out on the majority of the traffic found on the internet. Secondly, an essential quality of search engines is their ability to generate and direct targeted traffic toward a website – in easier words, visitors who are interested in 

exactly what a certain 13 website has to offer, these targeted visitors, that a search engine provides a website, are an indispensable component of success on the web and the growth of a website since they can be (and mostly are) a single major source of publicity, exposure and revenue to a degree that no form of marketing can ever compensate for. Thus, investing in SEO is crucial to the prosperity of any internet venture due to the stakes involved Although it is possible and necessary to generate traffic, get recognition and build interest for your website through social media, advertising and other forms of traffic to attract visitors to a website, search engines are the backbone of any website’s publicity and visibility. This is due to two major reasons. Firstly, search engines are the virtual highways through which the majority of internet traffic flows and finds its destinations. According to Forbes magazine, at the end of 2013 Google made up 40% of all internet traffic. And that is just Google alone. So if a website is not doing well in its relationship with search engines, it is literally missing out on the majority of the traffic found on the internet. Pay after Placement courses in Pune typically cover advanced segmentation strategies, empowering marketers to achieve a higher level of precision in their targeting efforts. Secondly, an essential quality of search engines is their ability to generate and direct targeted traffic towards a website – in easier words, visitors who are interested in exactly what a certain 13 website has to offer. These targeted visitors, that a search engine provides a website, are an indispensable component of success on the web and the growth of a website since they can be (and mostly are) a single major source of publicity, exposure, and revenue to a degree that no form of marketing can ever compensate for. Thus, investing in SEO is crucial to the prosperity of any internet venture due to the stakes involved.