Have you ever thought about your company’s employees as brand ambassadors? Sure, they may not be working in the marketing department, but how they discuss their workplace experiences with friends, family, and online can impact your brand’s reputation—and even prevent prospective hires from wanting to join your team.

As a result, the importance of a positive workplace experience extends beyond the traditional metrics of retention, engagement, and employer brand, and could impact your ability to leverage employees as an effective marketing channel.

A Gallup report reveals that one in two employees are open to leaving their organizations. Additionally, three times as many people left their jobs due to engagement, culture, well-being, or work-life balance issues compared to the number of people who primarily left for pay and benefits reasons in 2022.

Whether working remotely or hybrid, employees continue to face significant productivity and connectivity issues that keep them from reaching their full potential. With nearly one-third of employees saying that their organization has not yet adopted technologies or capabilities that support return-to-office plans, there remains a gap between employees’ expectations for the workplace experience and reality.

Read more @ https://hrtechcube.com/brand-marketing-success-starts-with-a-positive-workplace-experience/