Here are a few social media marketing tips to kick off your social media campaigns.

➢ Social Media Content Planning — building a social media marketing plan is essential. Consider keyword research and competitive research to help brainstorm content ideas that will interest your target audience. 

➢ Great Social Content — Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting. The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

➢ A Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’s core identity, whether it's friendly, fun, or trustworthy, should stay consistent.

➢ Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you'll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It's a surprising way that content marketing and social media marketing benefit each other.

➢ Sharing Curated Links — While using social media for marketing is a great way to

leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return. A digital marketing course in Pune will equip you with the strategies and best practices for identifying and collaborating with influential voices within your industry.

➢ Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, consider doing the same thing, but do it better! A digital marketing courses in Pune will teach you how to develop a cohesive brand identity, crafting compelling content that resonates with your target audience. Social media is a two-way street, and a successful social media strategy hinges on fostering meaningful engagement and interaction with your audience. Through a digital marketing course in Pune.

➢ Measuring Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience. Data-driven insights are the cornerstone of effective social media marketing. A digital marketing course in Pune will empower you with the tools and methodologies to measure and analyze your social media performance.

Social Media Marketing Plan:

Here are few steps to follow in Social Media Marketing Plan of Action.

Step 1: Create Social Media Marketing Goals That Solve Your Biggest Challenges

➢ The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day. Instead, social media planning should be looked at like cooking your favorite dish.

➢ That’s why creating goals is so critical to the first part of your social media strategy. At the same time, it’s best to set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones. 

➢ This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid overcomplicating a strategy with too many targets and objectives. Simplicity can take you a long way.

➢ And also, don’t forget to document your social media goals. Not only is it important to

help you benchmark where you are, but it also improves your chances of achieving them. 

 Social Media Goals to Consider in the 20th Century: 

Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:

• Increase brand awareness: To create authentic and lasting brand awareness, avoid a

slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.

• Higher quality of sales: Digging through your social channels is nearly impossible

without monitoring or listening to specific keywords, phrases or hashtags. Through

more efficient social media targeting, you reach your core audience much faster.

• Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?

• Improve ROI: There’s not a brand on social media that doesn’t want to increase its

return on investment. But on social, this goal is specific to performing a thorough audit

of your channels and ensuring cost of labor, advertisements, and design stay on track.

• Create a loyal fanbase: Does your brand promote user-generated content? Do your

followers react positively without any initiation? Getting to this point takes time and

effort with creating a positive brand persona on social.

• Better pulse on the industry: What are your competitors doing that seems to be

working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well. 

Step 2: Research Your Social Media Audience

Approximately 79% of adults use Facebook–but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience. First, your brand should look into the demographics of your most valuable social channels. Like we mentioned before, you should have a goal in mind for your social media marketing strategy. This is why you need to research the channels that correlate the most with your goals.and reputable institutions offer specialized in digital marketing course in pune.

To help you find your focus channels: let’s take a quick look at the essential demographic data.

for each major network:

• Facebook’s most popular demographics include:

o Women users (89%)

o 18-29 year olds (88%)

o Urban- and rural-located users (81% each)

o Those earning less than $30,000 (84%)

o Users with some college experience (82%)

• Instagram’s most popular demographics include:

o Women users (38%)

o 18-29 year olds (59%),

o Urban-located users (39%)

o Those earning less than $30,000 (38%)

o Users with some college experience (37%)

• Twitter’s most popular demographics include:

o Women users (25%)

o 18-29 year olds (36%)

o Urban-located users (26%)

o Those earning $50,000-$74,999 (28%)

o Users with college experience or more (29%)

• LinkedIn’s most popular demographics include:

o Men users (31%)

o 18-29 year olds (34%)

o Urban-located users (34%)

o Those earning $75,000 or more (45%)

o Users with college experience or more (50%)

• Snapchat and other auto-delete app’s most popular demographics include:

o Men users (24%)

o 18-29 year olds (56%)

o Those earning less than $50,000 (27%)

o Users with some college experience (27%)