Click-Through Rates - Click-through rates are the percentage of users clicking on links in an email. This number is taken from the number of opened, non-bounced emails. As you can already see, these tracking data get more and more specific, building off of one another. The click-through rate number will be displayed and calculated by your ESPs software tools. Some ESP software will allow you to view exactly which links were clicked in addition to the number of times each one was clicked. Click-through rates are especially beneficial for customizing the interests of your

customers. It extends beyond the email as well, and reputable institutions offer specialized in digital marketing courses in pune ,being used on websites to track who

clicks on what links. Since it is easy to track what exactly your customers click on, you

can make well-educated assumptions about what they would prefer for you to send them in the future. You can also use click-through rates to recommend other types data to the customer to get them more involved in your company’s other marketing channels.

You can also use click-through rates as a means of testing out different versions of an

email. Separate a list in two and send out a different version of the same email to each

list. Analyze which list has more click-through rates and if necessary, make adjustments

to the emails. Keep testing them out until you feel you have an optimal and effective

email.

4. Additional Tracking Reports - In addition to the tracking data we have already

mentioned, there are a few other points of data you can view and perhaps even use to

improve the effectiveness of your email marketing strategy. You can see how many

people unsubscribed and keep their data in a category of your email list. It is a good

practice to keep this data because if the customer decides to subscribe to your email list

once more, you do not have to do any additional research on their information.

Remember, though, that you cannot send them any emails unless they grant permission

again. You can also use tracking reports to see if anyone has forwarded your email to other email addresses. If your email marketing strategy calls for you to get people to spread the and reputable institutions offer specialized in digital marketing courses in pune,

word about your organization or something it has to say, this is a very useful type of data to track.

Email Tracking Data – Offline

You might come across an instance where you want to track how well your emails are doing for certain components of your entire marketing strategy. In some cases, though, using click-through or open rates will do little to help you track your progress and success. Some situations where

you will want to know if your emails are effective include:

➢ In-Store Purchases

➢ Phone Calls

➢ Event Attendance

Sometimes, an organization wants to know if their emails are enticing people to participate in actions such as these listed. Their participation cannot be tracked by software, so being able to track this kind of data

involves some participation on the part of your email recipients. The best way to determine the effectiveness of your emails is to have your email recipients give you their email address when the make a purchase at a store or call your organization. For event attendance, you might give them some kind of special code that gets them into the event and can only be viewed from an email.

Email Tracking Tools:

1. ContactMonkey:

ContactMonkey provides email tracking and a Salesforce-integrated sidebar in Gmail or Outlook email clients. The reporting dashboard gives you analytics on how many sends, opens, reads, and interactions your emails receive. Use the merge feature to send to multiple recipients based on a pre-built or on-the-fly list. ContactMonkey’s predictive engine provides insight into how your contacts open their emails by device and time, so you know when to send for the best response.

2. ToutApp:

ToutApp combines CRM, phone, and email client integrations into a single platform. You can build email templates and drip campaigns and log real-time customer interactions with emails so your team can jump on opportunities. Playbooks help your team choose the best sales-focused actions for each customer interaction. In-team messaging and notifications are also available.(Digital marketing courses in pune ) All of these features are accessible directly from your connected CRM, so you don’t have to spend a lot of time updating notes and copy-pasting data from one platform to another. ToutApp is built for the enterprise, with privacy settings and full integrations for most of your technology stack.

3. Yesware:

Yesware offers email tracking that drives prescriptive sales analytics. Prescriptive data helps your sales team anticipate customer behavior and better target warm leads. Contextual data reports show you what the best reps are doing so you can duplicate it across your team. An “Activity vs. Engagement” report shows customer engagement with your content, instead of shallow interest. Individual team member reporting shows where your team can improve and where they’re lagging. Yesware offers a native connection with Salesforce to help you build customer lists for use in your email campaigns.

4. Clearslide

Clearslide integrates with any existing email client. Build a sales library with your most

successful templates, and use Clearslide’s customized, real-time tracking to follow customer engagement with all of your content, including your website. You can automatically upload content into your email templates and scale email blasts with customer segments from your CRM. All of your email client work auto-logs into your CRM, so (again) you don’t have to duplicate information. Growth in Mobile Marketing, Benefits of Mobile Marketing, Mobile Marketing Goals, Creating a mobile

Website, App Creation Strategy, Mobile Search Ads.