The throat lozenges market comprises medicated throat lozenges that provide temporary relief from cough, sore throat, and hoarseness. Throat lozenges contain ingredients like zinc, menthol, eucalyptus, and honey that soothe inflamed throat muscles. They are either in round or rectangular shapes that dissolve slowly in the mouth to release medication. Throat lozenges are easy to consume, portable, and do not require water for intake. Hence, they serve as a convenient option for instant relief from cough, cold, and sore throat symptoms on-the-go.

The Global throat lozenges market is estimated to be valued at US$ 6.80 Bn in 2024 and is expected to exhibit a CAGR of 5.8% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Throat Lozenges Market Size are Novartis AG, Cipla, Procter & Gamble, GSK plc, Sanofi, Lozen Pharma, Bliss GVS Pharma Ltd., Honibe, Ricola, Prestige Consumer Healthcare Inc., Traditional Medicinals, Inc, MondelÄ“z International, Inova Pharmaceuticals, Johnson & Johnson Services, Inc., Reckitt Benckiser Group PLC.

The demand for throat lozenges is growing owing to the rising prevalence of cough, cold and sore throat among the general population. Changing lifestyle and increase in pollution levels have made people more prone to respiratory illnesses. Self-medication with throat lozenges provide quick relief without medical consultation.

Various throat lozenge manufacturers are focusing on developing innovative formulations with added health benefits. For instance, lozenges with probiotics, vitamins, herbs and antioxidants are gaining popularity. Fast dissolving and long lasting formulations are being introduced to improve product efficacy.

Market Trends

Herbal throat lozenges are gaining immense popularity due to their natural ingredients and less side effects. Consumers prefer herbal products made from ingredients like ginger, tulsi, cloves etc. which have additional health benefits.

Flavored throat lozenges infused with flavors like strawberry, orange and honey lemon are trending among consumers. These flavors mask the medicinal taste and provide a refreshing effect. Flavored lozenges are also gaining consumer traction for daily intake to keep throat moist.

Market Opportunities

Combination throat lozenges containing multi-ingredients to target various symptoms simultaneously like cough, sore throat and hoarseness have significant market potential. These ‘all-in-one’ formulations cater to diverse consumer needs.

Online retail platforms are creating lucrative growth opportunities for throat lozenge manufacturers. E-commerce enables companies to undertake aggressive marketing initiatives and offer products across wider geographies.

The Covid-19 pandemic significantly impacted the growth of throat lozenges market. During the initial months of the pandemic when lockdowns were imposed worldwide, the demand and sales of throat lozenges declined sharply as people were confined to their homes. However, as the pandemic progressed, the incidence of throat infections, coughs and colds increased manifold owing to the spread of the SARS-CoV-2 virus. This led to a surge in demand for throat lozenges as they provide immediate relief from sore throat, cough and cold symptoms. Manufacturers ramped up production to meet the rising demand from consumers. Various companies also launched new product lines specialized for treating Covid-19 related symptoms like sore throat, cough etc. It is expected that the demand for throat lozenges will remain high in the post pandemic era as well as many regions still experience waves of the coronavirus infections periodically. Companies will need to focus on expanding their product portfolios, strengthen online and retail distribution channels and enhance manufacturing capabilities and supply chain management to effectively cater to the sustained demand in the coming years.

The United States accounts for the largest share of the global throat lozenges market in terms of value. This is attributed to growing health consciousness among consumers and rising prevalence of throat infections in the country. Moreover, high disposable incomes and easy availability of throat lozenges through various retail channels and e-commerce websites further drive the market in the region. The throat lozenges market in Asia Pacific region is expected to witness the fastest growth during the forecast period. Factors such rapid economic development, rising living standards, growing population and increasing incidence of respiratory illnesses will support the market expansion in Asia Pacific region, especially in countries like China and India.

The throat lozenges market in Europe holds the second position in terms of value. Countries like Germany, United Kingdom, France contribute significantly to the regional market. This is owing to increasing consumer preference for over-the-counter throat relief products, wide product availability and advanced healthcare systems. Furthermore, awareness about throat infection symptoms and treatment options is also comparatively high among European population.

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