Outdoor Power Equipment Market -Overview

Outdoor power equipment refers to a category of machinery and tools that are specifically designed for outdoor tasks and activities. These equipment are commonly used for various applications, such as lawn care, landscaping, gardening, forestry, construction, and other outdoor maintenance tasks. Outdoor power equipment is essential for maintaining and beautifying outdoor spaces, whether in residential, commercial, or industrial settings.

The global outdoor power equipment market is predicted to exhibit a 5.22% CAGR from 2023 - 2032 (forecast period). The rising adoption of battery-powered outdoor power equipment for maintaining lawns and gardening activities, increasing demand for landscaping services, and increasing interest of homeowners in gardening activities are the key factors driving the growth of the market. However, high maintenance costs and the availability of outdoor power equipment at lease are likely to hinder the growth of the industry. The market provides a range of opportunities for manufacturers to concentrate on the development of smart and connected outdoor power equipment.

Outdoor power equipment is typically powered by gasoline engines, electric motors, or rechargeable batteries, depending on the type and size of the equipment. Advances in technology have led to the development of more efficient and environmentally-friendly outdoor power equipment, with a focus on reducing emissions and noise levels.

Residential Landscaping and Gardening: The market for outdoor power equipment is primarily driven by residential landscaping and gardening activities. Homeowners and garden enthusiasts use OPE to maintain their lawns, gardens, and outdoor spaces.

Growth in Housing Construction and Real Estate Development:

The growth of the construction and real estate industries directly impacts the OPE market. New housing construction and real estate development create opportunities for the sale of outdoor power equipment to homeowners and property developers.

Advancements in Technology:

OPE manufacturers have been incorporating advanced technologies into their products to improve performance, efficiency, and user-friendliness. Features like electric start, battery-powered equipment, smart controls, and low-emission engines have gained popularity.

Seasonal Nature of the Market:

The demand for outdoor power equipment is often seasonal, with higher sales during the spring and summer months when lawn and garden maintenance activities are at their peak.

Distribution Channels:

The distribution of OPE includes retail outlets, specialty stores, online platforms, and dealerships. The accessibility of outdoor power equipment through various channels contributes to its market reach.

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Key Players

Major players in the outdoor power equipment market include

  • Husqvarna (Sweden)
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  • Deere & Company (U.S.)
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  • Honda Motor Co., Ltd. (Japan)
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  • Blount International, Inc. (U.S.)
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  • The Toro Company (U.S.)
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  • STIHL Holding AG & Co. KG (Germany)
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  • Stanley Black & Decker Inc. (U.S.)
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  • Makita Corporation (Japan)
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  • MTD Products (U.S.)
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  • Emak S.p.A. (Italy)
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  • Techtronic Industries Co. Ltd. (TTI) (Hong Kong)

Market Segmentation

The global outdoor power equipment industry has been segmented into products, power sources, and application.

  • By product, the global outdoor power equipment market has been segmented into cordless and rope power tools. 
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  • By power source, the global outdoor power equipment market has been segmented into electric, battery, and others. 
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  • By applications, the global outdoor power equipment market has been segmented into household and commercial.

Industry Updates:

Mar 2020

Left Hand Robotics, a producer of self-driving smart robots for marketable turf and snow, has propelled BOLT, a technology platform that alters outdoor machinery and power equipment into more efficient, smarter, and ready-to-work robots. The BOLT platform allows equipment producers to mechanize outdoor jobs, complementing autonomous navigation, connected sensors, and real-time operations to machines.

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