According to the latest research by Fact.MR, global sales of kids’ toothbrushes are estimated at USD 3.13 billion in 2023 and are projected to reach USD 6.57 billion by 2033. This represents a robust compound annual growth rate (CAGR) of 7.7% over the next decade, which is notably higher than the historical CAGR of 5.3% observed from 2018 to 2022.

The popularity of themed toothbrushes, such as those featuring characters from Cocomelon, Spiderman, and Paw Patrol, underscores the significant influence of the kids’ toothbrush market. These innovative products, designed with children’s preferences in mind, highlight the potential for companies to capture the market by aligning with popular trends and conducting targeted research on children’s interests.

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The demand for kids toothbrushes is driven by a variety of factors, including the age and size of the child, the type of toothbrush needed, and the availability of different kinds of toothbrushes. As kids grow older, they need larger toothbrushes that are better suited to their mouths. Additionally, there are different types of toothbrushes available, such as electric, manual, and powered toothbrushes, each of which have different features and benefits. These factors can affect the overall demand for kids toothbrushes.

Key Takeaways from Market Study

  • The Latin America market is estimated to be valued at US$ 56.6 Mn 2021, and register a value of US$ 128.4 Mn by 2031, witnessing a CAGR of 8.5%.
  • Europe will dominate the global market and is estimated to top a value of US$ 2 Bn in 2031, witnessing a CAGR of 6%.
  • Strong production footprint of key market participants in China has made it hold the largest share of 56% in the East Asia market, which is expected to expand at a CAGR of 10.7% over the forecast period to reach a value of US$ 395 Mn by 2031.
  • The market for kids’ toothbrushes is segmented based on target age group, where the school-aged children (ages 6–13 years) segment holds a high share of 81.8%, and is expected to witness a CAGR of 7.9% through 2031.

Market Segmentations
By Product Type : Non-electric, Electric
By Target Age Group : Infants (Ages 4 Weeks to 1 Year), Toddlers (Ages 12 Months to 24 Months), Pre-Schoolers (Ages 2 to 5 Years), School-aged Children (Ages 6 to 13 Years)
By Sales Channel : Offline Stores, Supermarkets/Hypermarkets, Departmental Stores, Drug Stores & Pharmacies, Other Sales Channels, Online Stores, E-Commerce Platforms, Company/Brand Websites
By Region : North America, Latin America, Europe, APAC, MEA

Top Key Players are

GlaxoSmithKline
Unilever Plc
Pigeon Corporation
Lion Corporation
Colgate-Palmolive Company
Amway
Church & Dwight Co. Inc.
Chicco
Clinica
Oriflame
Johnson & Johnson
Splat Global
Grinnatural, Inc.
Anchor Health & Beauty Care Pvt. Ltd.
Procter and Gamble Company
Hawley & Hazel (BVI) Co. Ltd.

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Competitive Landscape

Maintaining proper hygiene and oral care has become the primary motive of consumers to eradicate the possible spread of cavities, tooth decay, and other dental issues.

Consumers are shifting their focus towards using sustainable products that have no harmful effects on the environment. This has convinced kids’ medium toothbrush manufacturers to make natural or organic products and other disposable kids’ toothbrushes that are not hazardous. This is a new way to cater to the needs of consumers and address growing kids’ toothbrush demand in the dental care products market.

For instance-

  • Colgate faced major challenges in expanding its market share, such as saturated urban markets and intense competition. The rural market offered scope for growth, where 30% do not use oral care products.
  • GlaxoSmithKline has aimed to bring in high-quality, differentiated, and needed healthcare products to almost every possible consumer with its three global businesses of Vaccines, Consumer Healthcare, and Pharmaceuticals.
  • Johnson & Johnson is dedicated to developing procurement relationships based on loyalty and trust. While maintaining the highest standards via industry-leading suppliers, the company is expected to drive demand for kids’ extra-soft toothbrushes and will influence toddler toothbrush sales in the market.