Greenhouse horticulture involves growing crops in controlled environments like greenhouses to improve growth conditions. These structures regulate temperature, humidity, light, and other factors for year-round production. Various crops like fruits, vegetables, flowers, and herbs are grown in greenhouse horticulture to boost yield, quality, and sustainability. The market has expanded due to rising demand for fresh produce, innovations in greenhouse technologies, and worries about food security and environmental health.

One of the main factors driving growth in the global greenhouse horticulture market is the growing population, urbanization, and shifting dietary trends towards healthier and more varied foods. The demand for effective land utilization and water conservation in agriculture has also led to the increased use of greenhouse systems, which are more resource-efficient than traditional open-field farming methods. Furthermore, advancements in greenhouse technologies like climate control systems, hydroponics, and vertical farming methods have contributed to market growth by enhancing productivity and reducing environmental harm.

Small-scale farmers can face obstacles like expensive start-up costs, high energy expenses, and the need for specialized knowledge when trying to start greenhouse operations. Yet, the global greenhouse horticulture market is set to expand even further as individuals in the industry focus more on sustainable and productive farming methods to keep up with the rising need for fresh produce and address environmental concerns.